About

EIRMOS is the spin-off of the IT company OTS joined by senior executives with extensive knowledge and experience of the advertising industry and who has designed, developed, and run four generations of media solutions since 1986. EIRMOS provides software solutions exclusively designed for media agencies and advertising agencies. The specialized knowledge of Eirmo’s founders in the advertising industry combined with the fresh and innovative ideas of IT experts led to the production of ADACS.

Solution & Product

ADACS is a modern, web-based platform aiming to simplify media planner’s activities through the whole advertising cycle. Media Planners now can buy easily and quickly advertising time and space, gather information about their activities, budgets, and reports in one place, and boost their productivity. The main goal of the company is to provide a state-of-the-art software platform and streamline the media planning and buying activities, while it contributes to consistency and transparency. In particular, ADACS helps in the integrated management of the required processes across all cross-media vehicles- traditional and digital - including Digital, TV, Press, Radio, Cinema, and Outdoor. It follows every advertising activity from its planning stage to the completion stage. It supports both core media system functionality as well as media finance processes, such as billing, reconciliations, and the creation of the General ledger records. The following capabilities are also covered: Budgeting and Rebate Management, Performance Media Management, Workflow Management, Reporting Management, and Master Data Management.

Innovation & Scalability

ADACS is an modern web platform which supports an all in one approach, covering the all the aspects of the daily workflow of a media agency. Includes also a fully dynamic reporting subsystem cabable of reporting in different levels from the data of a single advertising activity to the data of the entire company group. Also has a very high grade of integrations and external communications through APIs with a variety of digital advertising vendors like Google, facebook, DCM etc making possible consolidated reports for the campaigns. Below we present some key words that we believe represent the innovation characteristics of our solution •Automation in many procedures •Holistic approach •Cloud based installation •state of the art technology •Multi-company - Group of companies is supported •Dynamic Reporting system •MIS – Budgeting •User friendly experience •Digital subsystem implementation

Traction & achievements

ADACS is running in a production enviroment for IPG Greece and for Publicis ONE (Greece). There is also a pilot installation in Space Belgium which is intended to become production after 1/1/2022. ADACS is also passed successfully an assessment from GroupM and now is considered as one approved solution for GroupM's media agencies. The same assessment is running now for Publicis Groupe and till now the results are very promising.

Team & Why Us

Eirmos planning for 2022 is to have 3 new customers from the Belgian market and another 2 from the Greek market. According to a long-term goal for the decade we travel across, Eirmos aims to dominate the Greek market and expand to another 4 markets besides Belgian. The advanced features that Adacs offers for the demanding domain of advertising, makes us feel very optimistic about the future. A potential barrier for this planning could be the complexity of each new market. The advertising domain is global, but from our experience each market could have its unique characteristics that could slow down the introduction process. Another potential barrier for Eirmos growth could be very fast and rapid advance of the digital advertising. New trends and new methods are introduced every day, so Adacs must continually evolve in order to follow the market.

Funding Needs

For more details about funding needs, please contact us.