About

Adwork offers AI processing for semantic description, brand recognition, video upscaling and virtual product placement and currently addresses the need for personalized targeting ads that maximize the brands awareness and impact through TV & Digital channels. Our services responds to the difficulty in targeting core audiences with TV ads, due to the annoyance of the viewers and the difficulty. With our brand detection custom algorithms we provide exposure metrics of brands and products in relation to the targeted viewers. Our AI-based content analysis tools can quickly and automatically recognize logos, brands, objects, written content, faces, and physical spaces in video-based media. Our services are ideal for content producers, advertising & media agencies, and video production companies

Solution & Product

Adwork responds to the difficulty in targeting core audiences with TV ads, due to the annoyance of the viewers. 73% of the TV viewers find ads annoying, 66% are distracted during commercials. Also, 96% of web ads are rejected by the user. Adwork services are based on ΑΙ technology, through identification of the appropriate points for product placement, automated matching with the corresponding promotional products prediction analysis and decision making of which Ad product will be added to a particular scene. Upscaling of the old video pictures up to a much better quality. The business model is based on a mixture of services offered Our service/mix includes: - Embedded Marketing Techniques through Virtual Product Placement (from advertising companies and content owners) - Identification of the appropriate points for product placement with Artificial Intelligence techniques - Automated matching with the corresponding promotional products - Decision making (final proposal) of which AD product will eventually be added to a particular scene. - Web Virtual product placement (from advertising companies and content owners) - Upscaling & Restoration technologies - Analytics & data predictions (from advertising companies & content owners)

Innovation & Scalability

Adwork’s advanced technology aims to simplify a complex process and brings together the three key stakeholders of advertisers, content owners and distributors/broadcasters in the advertising ecosystem, aiming to ad value to product placement using AI technology. AI processing for Semantic description and Object recognition from all kind of video and Embedded marketing techniques through AI-Assisted scene recognition towards Virtual Product Placement. Adwork’s advanced technology aims to simplify a complex process and brings together the three key stakeholders of advertisers, content owners and distributors/broadcasters in the advertising ecosystem, aiming to ad value to product placement using AI technology. A. Increase the engagement of the brand of their clients, as well as the advertising time offered and provide valuable data (content, audience, inventory) as a service to brand owners and personalized targeted ads. B. Reduce production cost and increase production revenue as well as the value of content. Allow access to new advertising revenues and increase media asset value. C. Un-Interrupted viewer experience and increased brand engagement.

Traction & achievements

Adwork is the first company that introduces a solution in order to engage more viewers with the brands. Revenue Streams - TV Virtual product placement (from advertising companies and content owners) - Web Virtual product placement (from advertising companies and content owners) - Upscaling & Restoration technologies - Analytics & data predictions (from advertising companies & content owners) We have already signed contracts for Restoration and Virtual Product Placement and media analytics with one of the biggest linear TV station in Greece, and with a lot of the top Content in Greece.

Team & Why Us

The team consists of two founding members with over 30 years of working experience in the TV market, one collaborator with exceptional sales experience in the advertising market and two professionals with marketing and IP expertise. Also, the team collaborates with the University of Athens and the University of Aegean - Media and AI Department and has also been accepted in the UOA “Archimedes” Accelerator.

Funding Needs

The first round of funding is covered by ourselves and the traction of our company. Adwork is looking for investment to expand its functionalities based on AI and machine learning. We are always seeking capital that will help us accelerate our progress and scale our business.