About

Adthisway is a real time matching platform for companies, organizations, talents and contractors in advertising Problem/Opportunity 1. Companies lack knowledge of advertising options offered by organizations and talents and lack the time to fully evaluate them. They cannot fully present their advertising needs to organizations and talents and their needed services to contractors. 2. Organizations (clubs etc) lack knowledge of companies and contractors advertising needs. They cannot fully present their advertising options to companies and contractors and their services vneeds to contractors. 3. Τalents lack knowledge of companies and contractors advertising needs. They cannot fully present their advertising options to companies and contractors and their needed services to contractors 4. Contractors (agencies etc) lack knowledge of advertising options offered by organizations and talents and the needed services by companies, organizations and talents. They cannot fully present their advertising needs to organizations and talents and their offered services to companies, organizations and talents All parties need networking Companies often dont know organizations & talents they advertise in (agency controls the procedure). Agencies often don’t know organizations & talents especially outside their client’s region, and can’t offer them reliable advertising options. Oganizations & talents rarely hire agencies to find them advertising funds due to their bad results & high fees

Solution & Product

1. Companies Publish their advertising needs/ Get informed about advertising options offered by organizations & talents/ Publish their contractors needed services/ Get informed about offered services by contractors 2. Organizations Publish their offered advertising options/ Get informed about companies & contractors advertising needs/ Publish their contractors needed services/ Get informed about offered services by contractors 3. Talents Publish their offered advertising options/ Get informed about companies & contractors advertising needs/ Publish their contractors needed services/ Get informed about offered services by contractors 4. Contractors Publish their advertising needs/ Get informed about the advertising options offered by organizations & talents/ Publish their offered services/ Get informed about the needed services by companies, organizations and talents Parties upload profiles/needs/offers, use search engine, filter & shorlist their findings in few seconds

Innovation & Scalability

Adthisway.com is the first of its kind. It is solid from a business perspective because 1. No direct competition in the greek advertising market with thousands potential clients 2. Deep knowledge of the advertising market 3. Current large, strong, global clientele 4. Deep knowledge of technical requirements 5. Competitive pricing policy (the subscription fees are minimal comparing to the funds the companies spend in agencies) Indirect competitors (agencies etc) isn't an obstacle. They dont offer these services, rather than marketing services to companies, organizations and talents (content making, marketing campaigns etc). Timeline and future development Phase 1 (1st -3rd year) -> Kavala offices Phase 2 (3rd-5th year) -> London offices Phase 3 (5th-10th year) -> New York offices Revenues (in thousands euros) Year 1 Companies 220/ Organizations 134/ Contractors 220/ Talents 50/ Total 624 Year 2 Companies 520/ Organizations 406/ Contractors 520/ Talents 125/ Total 1571 Year 3 Companies 720/ Organizations 703/ Contractors 720/ Talents 225/ Total 2368 Profits (in thousands euros) Year 1 Revenues 624/ Expenses 193/ Profits 431 Year 2 Revenues 1571/ Expenses 229/ Profits 1342 Year 3 Revenues 2368/ Expenses 265/ Profits 2103 Barriers for growth 1. indirect competitors launch their own tools 2. potential clients won’t embrace the project

Traction & achievements

15/1/2025 -> Adthiway.com went live 16/1/2025 up to now A. Started implementing our sales strategy a. Already made 150+ calls with national companies, organizations and talents (existing clientele and network of Christos) 200+ calls to be made in the following 3 months (approx 15 per week) b. Up to 25/4 we have 7 free subscribers -> 3 Companies (Helleniq, EKO, Subaru) & 4 Organizations (Volley Federation, Handball Federation, Ski Federation, OFI FC) 61 entities agreed to be free subscribers and gradually register (27 companies. 27 organizations and 7 talents) 73 calls scheduled in the following month (39 companies, 14 organizations, 20 talents) c. We aim at regional companies. Already set calls with Commerial Chambers boards in largest cities d. We aim large volume of subscribers. Made calls with professional associations (media etc) and scheduled more (Hellenic Advertiser Assoc) B. Started deploying our marketing strategy -> social media and digital media campaigns a. Own channels -> posts in instagram, facebook and inkedin in approx biweekly basis b. Other channels -> OFI FC, PAOK BC, skygoal.gr, Volleyball Federation, eleftheriaonline.gr & 10 olympic athletes will promote us in their social media and website We will agree with more 20+ organizations (sporting, media etc) & talents c. In early May we will run 1-2 months google ads and insta paid campaigns 1/4/2025-> 3 month free trial went live

Team & Why Us

Christos Koutroumanides is owner of CK AGENCY Marketing and Management, offering marketing services to 500+ large clients in Greece and 20+ countries since 2002 (1000+ deals). Menelaos Synodinos is a Senior Engineering, Consulting and Project Management professional, with 20+ years experience in large scale Telecom / IT Projects, in multinational leading mobile and fixed telecoms Operators, Vendors and Managed Services Providers in Germany and South-East Europe Konstantinos Barounis is a Software engineer/ developer with 20+ years high level experience (Dutch national provider KPN, Rabo bank, Intracom etc) All three know very well the market, understand the problem, and know how to solve it. Christos will lead Head of Business, Marketing & sales, Menelaos will be Head of Operations and Kostas will be Head of Technical

Funding Needs

Expenses (in thousands euros) Year 1 Office Expenses 85/ Founders Fees 108/ Total 193 Year 2 Office Expenses 121/ Founders Fees 108/ Total 229 Year 3 Office Expenses 157/ Founders Fees 108/ Total 265