About

Coming from a family of three generations of engineers, we have coupled our technology background with our passion for sound & music to create modern, high-quality loudspeaker systems for various sectors and applications. We started our journey 16 years ago, designing and experimenting in novel and cost-effective hi-end loudspeakers, culminating in our current state-of-the-art loudspeakers’ portfolio. We have a clear vision and knowledge of the technologies to be developed, amalgamating resources and technologies from various sectors of science & engineering, serving our plan to realize a continuous stream of new and advanced products.

Solution & Product

AKu products and solutions focus in three audio reproduction sectors, A. Home Audio Systems (Hi-Fi, Hi-End, Home Theater, Bluetooth Semi-portable) B. Music & Video Studios (Mixing / Mastering Monitors) C. Architectural Sound Solutions (Hospitality, Entertainment, Yachts - Standard & Custom Applications) AKu utilizes top-end specialized design and modelling software in tandem with modern R&D techniques to provide best in-class products which measurably and optically are on the edge of what is currently offered in the abovementioned markets. Strong cooperation with foreign high-tech companies and research labs allow us to approach high levels of technical prowess and harmonize new sound technologies into our unique designs. Most of our current products, boast unique room acoustics measurement and calibration sub-systems to resolve all common sound issues that typical rooms impose. AKu currently markets 5 loudspeaker system models to suit various applications and has 2 more models under development (One Bluetooth & one Medium PA set). Two of our products are patented. All our models are sold with full color and finish customization options as well as remote setup & tuning services. Together with our standard lineup, we offer a pioneering service where a client can order a fully customized and unique speaker.

Innovation & Scalability

Our products and services are considered fairly innovative, especially in the hifi/highend markets, where we approach the sector with boldly designed products (competing a stagnant design establishment, comprised of mostly typical wooden boxes equipped with old analog circuits, unchanged for 70 years) using truly high-end materials and construction techniques, expensive but, worthy and unique. Active amplification subsystems with digital signal processing modules are used in most of our products, ensuring higher quality in all aspects of audio reproduction. Standard room calibration systems are included in our top of the line products and as an option for the smaller ones. In short, our unique value and strong selling points are the following: 1. Measurable High-Precision sound reproduction & Unique design 2. New high quality materials and assembly techniques 3. Complete audio systems (including amplifiers, processors, Room Equalization, proprietary cabling) 4. Remote setup and system tuning included in the price 5. Endless customization options 6. Personal assistant for each customer to ensure flawless after sales service and business continuity 7. Truthful towards the customer, providing details on the products and full measurement package 8. Per-piece quality control 9. In situ setup and training by our chief engineer, globally, on request 10. Custom product design for specialized products in hospitality and shipping sectors

Traction & achievements

To this day AKu has achieved to develop, with own funds and thousands of man hours, 5 unique models, and put them to market in January 2020. The development of our launch lineup took 5 years. Patents were filed and awarded for our top models. With our official launch we participated in Athens High End Show, where 11.000 dedicated visitors, professionals and hobbyists visited our booths, saw and listened to our products and the reception was very positive. Following the expo, AKu had a lot of interest from the press, Greek and foreign, where we saw the potential of fast build of brand awareness thus, via social media campaigns we quickly made an impact and were discussed in forums and more magazines. At the same time, we built a dedicated showroom where prospective clients can demo freely all of our models and put their custom order. To this day we have sold more surround sound systems than stereo and put our products in various installations in Marriott Autograph and Brown Hotels. Simultaneously, we are developing two more models. Attending Munich 2021, shall be the biggest milestone.

Team & Why Us

The plan we execute is focused on establishing: •tInnovative state of the art products •tCost effective product design & production methodology •tRobust supply chain •tActive marketing on all platforms •tReliable international Sales & Distribution channels In the past 5 years of internal development & growth we have reached our targets of: •tforming a core of engineering & design experts (besides the founders’ engineering experience in the field) •tconcluding technology & product development for an initial portfolio of 5 families of products (addressing all our market segments) •testablishing a supply chain •tdeveloping & testing an array of subcontractors •tlaunching the company’s site (2020) •tinitiating the first cycle of marketing through exhibitions* and media (2020) •tstarting initial low volume direct sales (2020) *The COVID-19 disruption in 2020 cancelled the further participation in international exhibitions as planned, so a new schedule for 2021 is updated. The current stage of the execution of our growth plan is concentrating on: •tThe evaluation of the feedback from the queries on our site, press and the initial direct sales •tThe realignment of our supply chain & subcontractors business continuity policy (in view of the lessons learned from the COVID-19 disruption) •tThe establishment of a company dedicated exhibition studio •tThe enhanced marketing effort (exhibitions and media) •tThe finalization of the international Sales & Distribution channels

Funding Needs

From the feedback we have got from current marketing channels (500.000 website visits from launch) shows a strong interest from key countries in Europe, Russia and the U.A.E.. The company’s plan up to now has been developed with own funds. The need for funding will be mainly configured by the evolving marketing effort and possibly the organization of a company owned assembly & testing facility, as balanced with the initial sales revenues. These are currently budgeted at 100.000€ and 250.000€ respectively. Post-Pandemic Step B shall include pre-fab stock preparation for current lineup and development completion and marketing of two new models. Continuous attendance of expos and audio shows in key markets must be attained. Distribution channel expansion shall be a top priority. Thus, budget requirements for the 2022-2023 period shall be 800-900K.