About

The Creator Games - The world's most inspiring and disruptive influencer-based sports entertainment content platform optimized for the born digital generation

Solution & Product

Aphetor taps into this generation's own culture, values, platforms and heroes to inspire them to live life to the full in the real world - not just a virtual one. To embrace challenges, escape their comfort zones, seek new connections and revel in the unknown. At the Aphetor Games, we bring together some of Gen Z's heroes - the world's most kick-ass, fun and unique creators. They compete in extreme challenges, collaborate and create awesome content around the event. Aphetor is all about... 1. Epic challenges, not traditional sports Fun to do, entertaining to watch 2. Competitive creators, not performance athletes Tough competition, but prioritising world-class content over world records 3. Content ecosystem, not content exclusivity The more content, created by more people, distributed more broadly, the better 4. Fans as participants, not spectators The audience determine outcomes, re-mix content and compete alongside the creators

Innovation & Scalability

Our business model is innovative/disruptive in how we put all the pieces together (a "full stack" solution of owned IP and efficient event & content production & distribution) and leverage data to tap into different audiences, create a multiplier effect for our content ecosystem and cross-pollinate views from multiple creators and across channels. Unlike traditional sports whose commercial model depends on maintaining exclusivity and selling content IP rights to broadcasters or digital media, we encourage as much content creation around the Aphetor IP and open distribution of our content across channels. As our content output, reach and engagement increase, our ability to monetize our audience through sponsorship and D2C models increases dramatically without significantly increasing our cost base. Like in a film, the production costs are the same regardless of the size of the audience. Our model is incredible scalable as we can grow the number of events per year (one every month), the number of participating creators, the avg number of followers per creator and the pieces of Aphetor content per creator.

Traction & achievements

Here’s a short flavor from our pilot https://vimeo.com/472965483/88fcefdc13 which was very successful. Recently, we were recognized among the 10 “Most Marketable Properties of the Future…" including properties such as Extreme E, Ligue 1, Fortnite World Cup and the WNBA. Delivering our pilot event in September of last year in the midst of a pandemic was an incredible achievement (considering the Covid-19 restrictions in play and the fact that we had to change venue three weeks out) but has shown the flexibility and agility of our events and the experience and drive of our team to execute. More than that, however, we have managed to prove the key elements of the Aphetor model and de-risk our business, in particular: 1. Our team can execute under the most difficult of circumstances. 2. Aphetor delivers huge value to the influencers meaning that we can attract great content creators with huge audiences. 3. The content model delivers an incredibly rich and deep content ecosystem that naturally works across all channels and formats. 4. Our hybrid of sponsorship, influencer marketing and product placement creates a really compelling, unique and valuable proposition for brands.

Team & Why Us

We have a world class team in place with complimentary skills and experience as entrepreneurs, event and content producers, product builders and C-level managers at some of the largest sports, media, entertainment organizations (Man U, BBC, Discovery, YouTube, NIKE, Adidas, Sky, Gleam Futures, BT Sport and London Olympics) financial institutions and agencies (Engine) globally. Our 2 founders have known each other well since 2004 when they first met and collaborated at the INSEAD MBA Programme. Carsten Thode, Co-Founder & Co-CEO: oversees strategy, marketing, sponsorship and brand partnerships, event and content production and talent management. Fivos Pantazis, Co-Founder & Co-CEO: oversees fundraising, investor relations, finance & accounting, tech platform development, operations, HR/recruitment and legal. Our management team is comprised of: Head of Content Head of Events Head of Product Head of Talent Head of Content Performance

Funding Needs

We have kicked off the process to raise a Series A round of financing