About

Product Name: "apla" (meaning seamless or effortless in Greek indicating our commitment to simplicity through technology). Core Offering: Our platform helps businesses digitize their ordering processes, enabling more efficient connections with their customers along the supply chain. HoReCa businesses face the following three big problems: 1) Communication: On average they contact suppliers 2-5 times just to place ONE ORDER, 2) Order Management: Phones calls, text messages and e-mails make it a nightmare to track active orders, view order history and extract analytics and 3) Market Visibility: They struggle finding new suppliers and products and they feel restricted.

Solution & Product

A SaaS platform that provides: 1) Communication via one app: to streamline communication for both sides 2) Data in the pockets: a tool that eliminates mistakes and forces data driven actions and 3) B2B marketplace: to allow for more choices and a truly free market Our product consists of two ends: one for buyers and one for wholesale suppliers. For buyers: 1) Chat with suppliers, and messages will turn to orders automatically 2) Discover new suppliers, compare products, and order like it’s a food delivery app and 3) Track active orders, check order history and get analytics and insights For suppliers: 1) One communication channel, one tool to manage all orders (goodbye to emails, sms and phone calls) 2) Customer trends and analytics, pricing policies and discounts and 3) Personalized in-app campaigns towards selected customers and promotions

Innovation & Scalability

Scalability. According to Eurostat, in 2022, the EU's restaurant and hotel industry had an annual turnover of €650 billion+. Based on our highly competitive business model, this results in a market cap of €3.9 billion+ and 10.8 million+ potential users. In Greece, according to the Hellenic Statistical Service (Elstat), the industry had an annual turnover of €17 billion+ in the same year, which results in a €450 million+ market cap with 110,000+ potential users. Innovative both in technology and business model. Technological innovation: Centralized communication, Real-time order and inventory management, Automated processes, Analytics and insights Business innovation: Supply chain optimization for both parties, Unitization of costs for suppliers, Meritocratic market access.

Traction & achievements

1. Active Suppliers: 15+ 2. Users' waiting list (HoReCa businesses): 60+ 3. Website visits - unique visitors: 250+ 4. Linkedin followers: 700+ 75% HoReCa professionals 5. Entered accelerator program EGG - Enter Grow Go 6. Qualified for Microsoft for Startups - $150K Azure Credits

Team & Why Us

1. Evangelos Tzimas: Proficient Analytics Engineer, expert in mathematics and operations. Worked in successful startups before (including food tech). 2. Panagiotis Stavrou: Associate at a leading Athens law firm, specializing in business law and startup legal matters. His family own restaurants so he knows the problems they are facing firsthand. Panagiotis also worked in the FandB industry during his student years. 3. Victor Souprounov: Senior software engineer. Experienced in cloud computing and system design architecture. 4. Chris Grentzelias: Lead software engineer at a prominent Greek software company, specializing in end-toend development from concept to implementation. Evangelos and Panagiotis have extensive experience in the F&B space. Chris and Victor co-developed the Official Ford Hellas Marketplace. Our team is compatible, experienced, and complementary.

Funding Needs

We seek 12 months of financing to secure 10k transactions, enabling us to transit from free to paid model and get profitable.