About

Health care systems are largely geared towards treating people once they become sick rather than helping them stay healthy. A ‘sick care’ model that brought us to the brink of a health crisis. Research findings show that: “just 10 minutes of daily exercise will save an additional 110,000 lives each year in the US (1) while 70% of health outcomes are driven by factors beyond medical interventions (2)”. Why have we found ourselves here? 90% of the US health budget is spent via a fee-for-service (3), which incentivizes volume and complexity of interventions. The problem is that the system does not account for, nor incentivize approaches to prevent the disease from happening in the first place. Behavioral changes link to changes in personal health status can be linked to economic value via a Prevention Based (PB) business model. Prevention Based model creates value that can be shared between the person, and all stakeholders who are dependent upon said individual staying healthy.

Solution & Product

AsΘenis has identified the shift from treatment to prevention and proposes, a holistic model, where value adding services and technology provide a beyond the pill experience. To that end, AsΘenis has connected the broken links and has developed a platform where patients (and HCPs): • Could connect for teleconsultation or appointment scheduling, • Could upload, monitor, and manage their entire medical history and wellbeing initiatives. • Access relevant non-prescription solutions through our e-shop • Access to personalized value adding content (e.g. nutrition & workout plan) • Patients could monitor their commitment & progress through the integration of various IOTs devices (e.g. smart watches). • Drive commitment to their wellbeing plan through a dedicated loyalty scheme (unlocking benefits and rewards through partners eco-system based on their progress monitored through IOTs devices) Our aim through this go-to-market model is to launch in the areas of Fertility &Therapeutic Cannabis

Innovation & Scalability

Our innovation and competitive advantage are based on the “Prevention Based business model” approach where we are positioned as the first end-to-end solution provider in Greece, to offer a solution that includes, non-prescription drug sales, combined with value adding services, progress monitoring platform with integration with IOT devices, and a loyalty scheme to drive commitment. In essence our differentiation is deriving from our experience driven approach rather than products & pricing. In addition to the above, we leverage industry knowledge and affiliations (e.g. Spirit Word, RODI Fertility, Spirit of Care) to identify the broken links in our broader offerings and thus create value for all involved stakeholders. Furthermore, our proprietary platform has the capability to be customized as per customers’ requirements and is fully scalable to address the needs and expectations of other industries while we generate additional value for our partners through the utilization and monetization of various data available through our platform which provide actionable insights not available otherwise in the market. The scalability and growth potential of our solution is achievable through the penetration in other industries and the extension of our non-prescription solutions lines in other therapeutical areas. Reaching out to Greeks of diaspora where we can actively promote prevention and well-being, when visiting Greece for their holidays.

Traction & achievements

Our 4-year company has achieved the following milestones: • Development of AsΘenis and WYE company sites and relevant e-shops. • Development of personalized, beyond the pill, value adding services and content with the collaboration of industry experts regarding nutrition and work out plan, and psychological support for before, during and after pregnancy. • Development of analytics algorithms to extract behavioral patterns and meaningful insights. • Integration of our solution with various IOT device providers such as Garmin, Huwaei, Mi, Google Fit etc. • Successfully, collaborated with RODI Fertility as the exclusive partner in Greece for the commercialization of RODI Fertility solutions. • Formed strategic alliances with the broader healthcare ecosystem. • Successfully penetrated the maritime industry with our maritime solution.

Team & Why Us

The AsΘenis team leverages industry knowledge and connects the missing dots in the healthcare eco-system to deliver a unique, personalized, beyond the treatment experience through a Prevention Based business model based in two pillars: products & customer solutions. The team is led by a former multinational pharmaceutical executive with a 15 years old experience with a several launches experience in pharmaceutical products and services. The team comprises to highly skilled key account managers with over a 10 years old experience in pharmaceutical industry and patients experience specialized in Data Analytics, Virtual Prevention Ecosystem Deployment and Pattern Recognition. The team’s R&D is maned by three chiefs’ technology officers with long academic experience and active participation to all major Computational Biomedicine of Digital Systems projects of the Hellenic business environment. The rest of team comprises to highly skilled technicians Biomedical Engineering and Medical Informatics.

Funding Needs

Collaboration.