About

Maximizing digital sales for banking products is hard. Banks created digital products and now they need to reach their right customer to promote each product and make sure that the purchase journey is not blocking the sale. Doing this while staying fully compliant to privacy laws and working through the politics and silos of a large organization, is a hard problem. BankUniverse comes to fill in the gap and convert fragmented data into digital sales.

Solution & Product

BankUniverse is a SaaS product that uses Bank's data (Digital Analytics and CRM) and our algorithms to provide reporting, AI insights and recommended actions in order for the Bank to maximise Digital sales. The main functionalities of the products are: 1) Reporting for all aspects of digital sales performance 2) AI-based recommendations for funnel optimisation for all purchasing funnels 3) Automated monitoring to uncover hidden insights that can easily be shared 4) Audience-builder that combines CRM and digital behavior data to create audiences for targeting on CRM and Digital Ads (Google, Facebook/Meta) How do we work? BankUniverse aggregates all digital interactions of each customer and creates unique anonymised customer profiles along with CRM attributes. It then analyzes all the data and provides bank specific AI insights, Customer Journeys Reports and Campaign Audiences

Innovation & Scalability

BankUniverse is a Customer Data Platform (CDP). It is provived as a Web Based SaaS and uses the latest AI technologies (LLMs and MLs). While other competitive CDPs require their customers to follow their-one-size-fits-all solution, BankUniverse is structured solution to be around the specifics of a bank, making the adoption extremely straightforward. Digital sales team get from BI to AI. BankUniverse has predefined digital banking specific BI reports to save initial time from building those, and does the AI work of spotting the anomalies and providing specific insights/recommendations that teams need to know and act on (using LLM and ML technologies). Also the solution provides privacy compliance by default. While competitors require emails or personal phone numbers to identify customers (which is extremely challenging for a Bank to share), BankUniverse only use anonymous identifiers making it straightforward to integrate with the tool. Lastly, the adaptation of the tool can be a reality in weeks, not months like other competitors, because BankUniverse uses data that are already available on Google's Analytics tool.

Traction & achievements

1. Have a capable team to build the initial product 2. Launch MVP product as web solution. Initial launch includes advanced BI reports, AI-driven customer insights and audience-builder for campaigns 3. Onboarded enterprise clients

Team & Why Us

- Ioannis Pelelis: Founder, >10 years of experience working on Marketing Technologies and Banks (UI/UX, Software Engineering, CRO Optimisation, Ads, Analytics, Reporting and Customer Management). Working with banks has highlighted that day-to-day client needs are too complex to be managed solely by human-power. They can and will be automated with the support of AI, by products like BankUniverse - Edison Janakov: >10y of experience with Big Data and Machine Learning projects for enterprise clients. Having led many Data intensive and ML projects, he provides the expertise needed to handle the massive amount of data and ML - Theodoros Papadomanolakis: Data Software Engineer, with specialization in Data and ML algorithms - Konstantinos Polizos: UI/Analytics Engineer, responsible with the main application that our users interact, with strong understanding of Bank needs, since he worked with major Banks on many analytics projects - Gerasimos Nikolopoulos: Advisor, being an x-Googler and then a Founder and CEO of analytics agencies working with Finance Institutions (among others) for more than 10 years

Funding Needs

We are looking for investment in order to 1. Achieve Product Market Fit - Hire more Engineers - Iterate on product offering - Build new features 2. Develop Customer Success - Hire Account Managers - Optimise client onboarding and maximise product adaption 3. Build Sales and Marketing function - Hire SDR - Sales activities (outbound and events) - Build brand