About

Timing for Sports is a technology provider, offering services and timing solutions to timed Running, Cycling and Triathlon races. The R&D and integration is carried out in-house, including both software and hardware. The company’s cloud platform leverages IoT to collect data from athletes, AI to and interpret the data & ledger technologies to secure reliability and immutability of collected information for sports event timing optimization.

Solution & Product

Timing for Sports offers a reliable, accurate, and cost-effective way for race organizers to time athletic events that includes Hardware (IoT runner checkpoints) and Software (Cloud suite of tools and services to help race organizers manage their events, including athlete bib tag tracking, online registration, and race-specific analytics). The platform leverages proprietary machine learning algorithms to identify accurate timestamps and athlete location across the race path, as well as detect fraudulent athlete behavior. In addition, the platform can generate athlete insights (real time statistics, video finish, notifications etc) helping drive participants’ engagement and sponsorship opportunities for event organizers. Addressing technical and organizational complexities, we provide an event result webpage and a personalized athlete micro site where their friends & family can track their progress and safety during the race.

Innovation & Scalability

We are the first Greek company to vertically develop a comprehensive race timing solution (including HW and SW) with the capability to serve events with tens of thousands of participants. We combine three of the most radical current technologies, namely Immutable Ledger, AI, and IoT to offer transparency, insights, and modularity respectively. Performance wise, T4S offers statistically the highest readability and credibility in the Greek market, ranking among the top globally. The introduction of Immutable Ledger Technology (eg Blockchain) in our solution helps us achieve data transparency and immutability with privacy-centric measurement. In addition, the deployment of machine and deep learning models allows us to detect fraud, generate behavioral and marketing insights, and prevent or detect accidents. Our IoT design allows our hardware network to be deployed anywhere, with the potential to include every device that can get connected to the network, effectively integrating RFID antennas, laptops, the web, cameras, drones, etc. We thus not only achieve modular scalability that allows us to serve events of all sizes, but also have the business potential to sell our solution by creating our own distribution path globally.

Traction & achievements

2016: Timing for Sports is incorporated and basic HW & SW architecture designed. Timing for sports test its MVP solution on small Greek races / first clients in Greece 2017: Timing for Sports times a large international racing event with 20k runners. Areas of improvement are identified 2018-2019: Cloud Software and IoT Hardware redesign / development towards improved reliability, functionality, analytics and modularity. 2019-2021: Pandemic period with all races paused causing a temporary operations hault 2021 - 2022: Continued SW development with addition of Immutable Ledger and AI on to the offering. Scope of work: to create the most efficient, reliable and rapid deployment Race Timing Platform, aiming towards a distributor friendly product. Solidified marketing tools from basic website, social media, online presence to an improved customer experience and customized athlete results page front-end. New services created for organizers, runners and sponsors. New distributor business model. 12/2022: Applied to Elevate Greece

Team & Why Us

Victoria Papageorgiou, Co-Founder and CEO. 12-year experience on Events and Project Management at the largest events of Northern Greece. Has communication, team-building and administration skills. Vlasis Tsezos, Co-Founder and Head of Product. BSc and MSc in Engineering from Purdue University. MBA from LBS. Over 17 years of tech & business development with experience in enterprise improvement, process optimization, cost reduction and revenue growth. He has co-founded and ran 3 technology (IoT) companies, was the Chief Commercial Officer for a Blockchain tech startup and was a management consultant for AlixPartners in London. Antonis Podiotis ,Co-Founder and Head of Business Development. BSc in Economics. MSc in management MSc in engineering . Thomas Anthimou, Head of T4S’s Technical Dpt. BSc in Engineering. Deep expertise on SW and HW development. George Skrimpas: Head of SW development, MSc from Imperial. Over 20 years of experience as a senior software engineer. Our team combines both technical and business aspects. Our members have expertise in edge technologies and start-up ecosystems as well as experience on the front line, working in the management, implementation and operations of several sport events.

Funding Needs

To achieve our business growth goals, concerning tech development and marketing actions we need funds to support: 1. Product Development: Enhance platform functionalities, enable mobile race data capture and improve ML algorithms, elaborate on Software 2. Go2Market: Support international sales and new awareness campaigns both in Greece and abroad