About

Boutique Setters is a first-of-its-kind B2B ecosystem designed to be the "LinkedIn of Boutique Hospitality". The Operating System for the industry, the definitive digital ecosystem, where independent boutique hotels and niche vendors scale together. Boutique Setters connects the fragmented world of boutique hospitality through AI-powered precision sourcing. We are tackling the fragmentation in the $25 billion independent boutique hotel market, where 87% of properties , within Europe alone, are family-run and struggle to survive operationally and discover high-quality, niche vendors.

Solution & Product

Our platform aims to connect 60,000+ independently owned hotels with an untapped ecosystem of 2-3 million niche suppliers. By replacing inefficient traditional trade shows with an AI-powered marketplace and a verified community, we are unlocking a €7-10 billion addressable market for B2B hospitality solutions. A curated B2B marketplace that replaces months of manual searching with instant, AI-driven matching between verified hotels and pre-vetted vendors. One Stop-Solution platform with smart matchmaking, visibility tools, learning & community. 01 Verified Profiles : Authenticated hotels and vendors with comprehensive credentials 02 Smart Matchmaking: AI algorithms connect the right partners instantly 03 Global Accreditation: industry-standard validation and trust scoring for Suppliers.

Innovation & Scalability

Automated RFP Generation : Streamlined procurement requests powered by AI Trust Score : Community-led validation and reputation system The Lab : Direct tech-partner connectivity and innovation hub Business Model: The path to scalability 1 Revenue Today: Annual membership tiers ranging from €150 to €2,500 with proven market fit and strong retention 2 Revenue Tomorrow : High-margin "Take-Rate" model with commissions on marketplace transactions and B2C booking fees 3. Freemium membership is already launched (Dec 2025) for faster expansion

Traction & achievements

1+ year live, 250+ members - 100+ hotels (between Greece- Portugal - Italy- London - Finland - Africa) Validation : 70%+ client renewal rate proves high "stickiness" and product-market fit 10k website visits per month 19K followers at Instagram Account Awarded :‘’Most Investable Startup’’ , Greece 2025 (https://www.newmoney.gr/roh/palmos-oikonomias/epixeiriseis/i-boutique-setters-vraveftike-os-most-investable-startup-sto-acci-thea-startup-greece-week/)

Team & Why Us

Elena Papadonikolaki Founder & CEO Commercial Leader, 25+ years of experience at Accor, Starwood , Marriott, and Hilton. Deep industry expertise and extensive network. Strong Tech lead team - outsourced Qualifications PhD in Signal Processing/AI. Leading our technical innovation and platform development. Berlin based. Strong Advisory Board Industry Leaders Heavy-hitting board including executives from EHL Hospitality Business School of Lausanne, Opus 2, ESG leaders & Hoteliers, providing strategic guidance. (https://www.boutiquesetters.com/about) Ambassadors: (https://www.boutiquesetters.com/the-boutique-setters-circle) International team of Ambassadors between Europe - US - LA and Asia A global initiative that brings together industry leaders to champion the boutique hospitality movement. Our brand advocates are visionary professionals committed to promoting authentic, sustainable, and innovative approaches in the industry, fostering collaboration worldwide.

Funding Needs

The Ask: €1M Seed Round 20% AI Integration/ €200K for AI enhancement & platform development 50% Team Growth - €500K for key hires in Sales, Tech, and Marketing 30% Global Expansion €300K for Global GTM and Operations Target: Reach profitability and break-even by end of 2027 with clear path to €10M+ ARR.