About

Caroo is Greece’s leading car-sharing platform, transforming underutilized vehicles from car rental companies, dealerships, importers, and fleet owners into a shared mobility network. Our mission is to make urban transportation more accessible, affordable, and sustainable while helping vehicle owners generate additional revenue from existing assets. By combining proprietary technology with strategic automotive partnerships, Caroo enables individuals and businesses to access vehicles on demand without the costs and responsibilities of ownership. We are building the infrastructure layer for flexible mobility, helping cities reduce congestion, parking pressure, and vehicle underutilization while creating a scalable shared mobility ecosystem.

Solution & Product

Caroo offers a fully digital mobility platform that allows users to locate, unlock, and rent vehicles through a mobile application within minutes. Users can book cars by the minute, hour, or day, providing flexibility for a wide range of transportation needs. Our proprietary technology stack includes customer onboarding and verification, telematics integration, remote vehicle access, dynamic pricing, automated fleet operations, customer support tools, and a fleet management platform for partners. In addition to our consumer marketplace, Caroo provides white-label and B2B mobility solutions that enable companies to digitize and monetize their vehicle fleets while offering shared transportation services to employees and customers.

Innovation & Scalability

Unlike traditional car-sharing operators that require significant capital investment to acquire and maintain vehicles, Caroo operates an asset-light model that leverages existing fleets. This dramatically reduces capital requirements while enabling rapid expansion. Our technology standardizes fleet management across multiple suppliers, creating a scalable platform that can integrate thousands of vehicles regardless of ownership structure. The model generates strong network effects: additional vehicle supply increases service availability and customer demand, while growing demand attracts new fleet partners. This approach allows Caroo to expand efficiently across cities and international markets with minimal infrastructure investment, positioning the company as a highly scalable mobility platform.

Traction & achievements

Caroo has demonstrated strong market validation and operational execution. The platform has attracted more than 25,000 registered users, including over 3,000 verified drivers and 1,600 unique paying customers. We currently facilitate approximately 100 trips per day and generate more than €30,000 in monthly recurring revenue while maintaining consistent growth in both revenue and user acquisition. The company operates a growing network of vehicles through partnerships with leading automotive and mobility stakeholders. Caroo has successfully raised €400,000 in investment capital, developed a complete proprietary technology platform, and established itself as a pioneer in Greece’s shared mobility sector. Revenue per vehicle has increased significantly as operational efficiency and utilization continue to improve.

Team & Why Us

Caroo is led by a multidisciplinary team with expertise in mobility, technology, operations, product development, and business growth. Our experience in building and scaling technology-driven businesses, combined with deep industry relationships, has enabled us to execute efficiently in a traditionally complex market. Our growth strategy focuses on three key pillars: expanding vehicle supply through strategic partnerships with automotive stakeholders, accelerating customer acquisition through digital channels and corporate mobility programs, and replicating our proven model in additional cities and international markets. The combination of proprietary technology, an asset-light operating model, and strong industry partnerships creates a significant competitive advantage and positions Caroo for sustainable long-term growth.

Funding Needs

Caroo is seeking growth capital to accelerate product development, expand fleet supply, strengthen customer acquisition efforts, and support geographic expansion. Investment will be allocated toward technology enhancement, operational scaling, strategic partnerships, and the development of our B2B mobility solutions. The funding will enable Caroo to increase market penetration, expand into new cities, onboard additional fleet partners, and establish a leading position in the Southern and Eastern European shared mobility market. With proven traction, strong unit economics, and a scalable business model, Caroo is well positioned to deliver substantial growth and long-term value creation.