About

Convert Group is leading the Data & Analytics Market Intelligence frontier in the Consumer Healthcare & FMCG eCommerce segments (online pharmacy, online grocery & online beauty) with its innovative Enterprise SaaS platforms. The firm has already launched its offering in Spain, Italy, Mexico, Egypt, Romania, Serbia, Bulgaria, Slovenia, Croatia, Russia, Slovakia & Greece and has an aggressive 5-year expansion plan.

Solution & Product

With a vision to lead Data & Analytics in omni channel retail, Convert Group enables Consumer Goods & Consumer Healthcare manufacturers and retailers to access meaningful and actionable commercial, marketing & eCommerce data in a seamless, unified way.
Our Enterprise SaaS products:

• eRetail Audit
• eRetail Content
• eRetail KAD
• eRetail Data Marketplace

Innovation & Scalability

• Global Data Marketplace in eCommerce Consumer Healthcare.
• Feature-rich ETL workflows for the ingestion of sales data from a variety of sources.
• Automated, scalable data cleansing, deduplication and enrichment processes.
• Automated data integrity and anomaly detection checks.
• SKU-level reporting and basket analytics.
• Innovative techniques to tackle product matching at scale, a process that is central to SKU-level reporting.
• Powerful tools to extract features from images and evaluate image similarity, utilizing deep learning techniques.
• Emphasis on data visualization and UX to enable the extraction of actionable insights from data and create a B2C-like experience, disrupting a traditional B2B space.
• Playbook to open new markets, automated processes for data aggregation and processing.
• Emphasis and investment in a scalable, cloud-native service-oriented architecture.
• Highly agile in-house engineering team harnessing a modern technological stack, DevOps practices like infrastructure and configuration as code.

Traction & achievements

The company boasts a rich portfolio of 10 out of the 15 biggest global FMCG firms including LOreal, P&G, Unilever, J&J, The Coca-Cola Company, Nestle, RB, GSK, Henkel, Bayer, Beiersdorf, FrieslandCampina, Heineken, Barilla, Colgate Palmolive, Perrigo, Pierre Fabre, Abbott and hundreds of dominant online retailers including Ahold Delhaize, Carrefour, Sephora and Rakuten in Europe, Latin America & Africa countries.

Team & Why Us

Our strong points are that we have global leadership in our Market Intelligence products, sales-driven mentality, an awarded 4-years-in-a-row best workplace with 63 talented engineers, data scientists, consultants and analysts and a cost-efficient operations center in Athens, Greece. We are also a COVID-19 boosted company as we focus on online pharmacies, online groceries, eCommerce and Data & Analytics that are all booming.

Funding Needs

Convert Group will fundraise its Series A in Q4'23.