About

A technology platform aggregating cleaning services from suppliers into a unified on-demand offering

Solution & Product

Mylaundry’s goal is to digitize and manage the customer journey for cleaning services by aggregating services from multiple suppliers into a unified on-demand service offering. Our platform is an ecosystem of suppliers that offer their services under the mylaundry brand to a wide range of digital and non-digital outlets without changing their business model. We have created an operations & delivery platform that accommodates a growing ecosystem of cleaning suppliers with complementary products, which allows us to offer a complete service. Our platform automates the workflows of pick-up, delivery and allocation to suppliers, so we can have full governance of the customer journey. The existence of multiple complementary services under one roof, coupled with the workflow automations of our platform, allows us to create tailor made cleaning services combos (e.g., house cleaning & laundry & car cleaning), subscription packages, specific B2B offerings.

Innovation & Scalability

Our innovative technology platform is the brain of a 360 ecosystem, providing services to suppliers and end-customers, through various channels. The platform is built on 4 pillars that are offered separately or combined: 1. The Digital Platform Module: onboarding new suppliers & servicing end-customers with adapted environments for B2B & B2C 2. The Operations Module: digitized & automated workflows integrated with all other operations provided to suppliers 3. The Delivery Module: last-mile services, tracking, slotting 4. The Production Module: wide range of cleaning services from partners' production units unified in one single service offering easy to sell & promote Mylaundry thus creates an ecosystem of services offered to the different stakeholders: cleaning providers, last-mile services, marketplaces, individual drycleaners etc. e.g.: mylaundry acts as the supply for Marketplaces, offers last mile services to individual dry-cleaners. Innovation comes essentially from the ecosystem technology platform that runs automatically handling all incoming requests, creating & executing all operational workflows & pinpoints opportunities for optimizations & growth. Sustainability is also at the heart of our activities and operations (in all above-described pillars). Reduction of carbon emissions, electric cars for last mile delivery, optimization of services for consumption reduction, cloud technologies and sustainable offerings to the clientele, creates a unique value proposition.

Traction & achievements

Mylaundry has entered the cleaning services market in the dry cleaning and laundry sector as it combined domain expertise, scattered supply, low online penetration, limited on-demand competition. In the first 1.5 year of operating the business in Attika (optimizing our model before scaling), we have achieved the following, with limited budget: ● Becoming the dominant player in the on-demand market in Attika ● 2,500 unique customers in Attika ● 10,000 appointments completed ● 70% y/y revenue growth in 2022 ● More than 20 large suppliers in our ecosystem: from industrial laundries & dry-cleaning facilities to local dry cleaners and carpet cleaners ● Collaboration with 3 marketplaces ● A network of B2B clients: small hotels, Airbnb, theaters, medical facilities ● Close to signing the expansion of the mylaundry brand to the Cypriot market & planning the expansion to Thessaloniki ● Two E-volution awards 2022: Gold - Best in Personal & Laundry Services, Silver - Distinction in E-commerce

Team & Why Us

Our common values, our complementary background, our international and local market experience, and our commitment to reinvent the cleaning ecosystem brought us together. Our team has substantial academic, professional, and hands-on experience. We have the required skill set in finance, technology, innovation and experience in the cleaning industry, delivery, last mile services and supply chain. In addition, we are cooperating with Subject Matter Experts when needed (e.g., legal consultants, digital marketing experts, etc.). Currently, the team consists of 7 resources with the below focus areas: 1) George Kleanis: Digital & Technology 2) Yiagos Alexopoulos: Finance & Marketing 3) George Alexopoulos: Operations 4) Maria Zabertsi: Business Development 5) Theodosis Alexopoulos: Supply Chain 6) Giannis Soursos: Delivery and last mile services 7) Maria Mira: Client’s communication

Funding Needs

Our current Funding Needs are estimated to 200.000 Euros for reaching our growth targets until the end of year 2023.