About

easyInfluencer.travel is a Greek startup connecting hotels and vacation rentals with verified content creators for barter collaborations: hosted stays in exchange for high-quality short-form video content. Founded in Athens in 2026 and part of the easy family of brands, the platform gives hospitality businesses a trusted, commission-free way to reach new audiences on TikTok, Instagram and, increasingly, AI-powered travel search. Hotels subscribe, define the video content they need, and get matched with creators whose audience fits their property.

Solution & Product

A two-sided platform: a web dashboard for hospitality businesses and a mobile app for creators. Hotels list their properties, publish Open Stays for the dates they want to fill, and see Trip Announcements from verified creators already planning to travel to their region. The platform verifies every creator, matches both sides on hotel-defined video deliverables, and manages the full collaboration: offers, chat, deadlines, content submission and AI-powered reporting with impressions, engagement and audience demographics per post. No commissions and no cash exchanged between hotel and creator; hotels pay a simple SaaS subscription per property.

Innovation & Scalability

Unlike influencer marketplaces built around paid campaigns, easyInfluencer.travel is barter-first and hospitality-specific: the unit of exchange is the empty room night, an asset every hotel already has. Verification and matching are automated with AI-assisted audience checks and destination-level trip-intent matching, so a new market needs no local operations. Creator supply is pan-European by design, as creators announce trips wherever they travel, meaning each new country launch only requires demand-side sales. Cyprus went live within weeks of the Greek launch; Italy is next.

Traction & achievements

Launched officially in June 2026. Today the platform counts 2,000+ registered creators (800+ verified), around 250 listed properties and paying hotel subscribers across Greece and Cyprus, with 1,400+ collaboration requests processed through the platform. easyInfluencer.travel operates under a brand licence from easyGroup and is part of the easy family of brands.

Team & Why Us

Founded by George Karavokyris (CEO), who previously built Renfluence, an influencer marketing agency and SaaS working with leading Greek and international brands; easyInfluencer.travel was born from years of running creator campaigns for hospitality clients. The founding team combines hospitality sales, creator-economy operations and senior software engineering, with a dedicated CTO and a hospitality outreach lead. Sir Stelios Haji-Ioannou, founder of easyJet and the easyGroup/easy family of brands, is co-founder of the company. Growth strategy: win Greek and Cypriot hotels through direct sales and agency partnerships, then replicate the demand-side playbook market by market across Europe, starting with Italy, while creator supply scales organically across borders.

Funding Needs

The company is bootstrapped and revenue-generating and is not actively raising. We are open to strategic discussions that would accelerate European expansion (next markets: Italy, Portugal, UK, Spain) and the growth of our creator mobile apps. Grant instruments supporting the international expansion of Greek startups are of particular interest.