About

Goodfairy Insurance is the first social enterprise of the insurance industry. Every time you issue, or renew, your insurance policy through Goodfairy, we make a donation to a non-profit organization of your choice. Our aim is to create a significant and recurring revenue for the actors of the social economy in Greece.

Solution & Product

Goodfairy Insurance is an insurance broker, that follows the business model of a “For-Profit Social Enterprise”. Currently, Goodfairy Insuraance support more than 20 Greek non-profit organization. How our business model works: We keep advertising costs to a minimum, by spreading the word of our benevolent cause, through the non-profits own media, to their members, volunteers and friends. Through our price comparison platforms, people can insure, in the same way that they can do so in any other insurance aggregator platform. Once the insurance policy is issued, Goodfairy makes a donation, equal to 50% of the commission received by the insurance company, to the non-profit that the client has chosen. Goodfairy will repeat this donation, every time the client renews the car policy. Through our innovative business model, we strive to achieve sustainability by enabling non-profits to become financially independent, instead of relying solely on grants and corporate donations.

Innovation & Scalability

Goodfairy Insurance is the first social enterprise in the world, that utilizes the power of an insurance aggregator, in order to enable non-profits to support themselves financially, instead of relying solely on grants and donations. Our business model is 100% scalable, not only because it utilizes a digital platform for creating new business, but because it can be replicated all around the world, in the same way that numerous insurance aggregators have done in the past.

Traction & achievements

So far managed to achieve the following milestones: 1) Issue our first 150 insurance policies with 60K of annual insurance premium and 8K in annual commission fees 2) Making 8K in donations with an average donation of 20 euros per policy 3) Launching three online insurance aggregator portals (car, doctor liability and health) 4) On boarding more than 20 non-profits. 5) Partnering 10 insurance companies 6) Participating in 3 acceleration incubators (EGG, HIGGS & NBG Seeds) 7) Winning four prestigious awards 8) Shortlisted for the Global Swiss Insurtech Awards and Qorus innovation awards 9) Gathering more than 5.000 social media followers 10) Launching our first ATL brand awareness digital campaign with the cooperation of the Greek Cerebral Palsy Association.

Team & Why Us

Goodfairy Insurance was founded by four professionals who combine expertise in finance, technology, sustainability, and marketing to transform insurance into a force for good. George Kaskarelis – CEO With 15+ years in the financial sector and experience launching award-winning digital ecosystems, George leads product development and technology, ensuring Goodfairy delivers innovation with purpose. Alexandros Mitsis – Chief Impact Officer A specialist in sustainable finance and ESG regulation, Alexandros ensures every policy creates measurable social and environmental impact while maintaining financial integrity. Aristotelis Trifonopoulos – Chief Marketing Officer A branding expert and founder of Fourletter agency, Aristotelis builds Goodfairy’s identity and communication, turning insurance into an engaging, values-driven experience. Dimitris Kavvouris – Strategy Consultant Deputy CEO of the Syggelidis Group and pioneer of the “Isles without fossil fuels” initiative, Dimitris brings strategic insight and sustainability leadership to the team. Together, they represent the right mix of innovation, impact, and experience to make Goodfairy’s vision — insurance that gives back — a global reality.

Funding Needs

We have successfully completed our MVP phase and proceeded with our product launch on July 2023. So far, we have financed our startup mainly through capital from the founders (30K) and through a government grant (5K) and a loan by AFI (6L). Our goal now is to seek Pre-Seed Funding, so that we can scale up our company and prove that we can raise further funding for the Seed phase. For this purpose, we will seek an investment of 200.000 euros in exchange of 20% of our equity, with the allocation of funds to the corresponding cost center being 70% marketing, 20% FTEs and 10% infrastructure.