About

Families worldwide face the challenge of providing quality care their loved ones while managing careers and other responsibilities. This need is increasing also by the growing prevalence of chronic diseases such as diabetes, cardiovascular conditions, Alzheimer’s and cancer, which require consistent and specialized care. Globally, an estimated 605 million people are aged 65 or older, many of whom require some form of assistance, while millions more with chronic conditions need in-home care solutions (WHO). The target customers are typically adults aged 35-65 in urban and suburban areas, seeking affordable and trustworthy care to ensure the well-being of their loved ones. Addressing this demand presents a significant opportunity to enhance the quality of life for millions globally.

Solution & Product

We address this need by acting as the "Uber of Homecare," digitizing the process and connecting families directly with trusted, trained and real-time available caregivers through a tech platform. By eliminating traditional agencies, we provide a faster, more affordable, and reliable way to access quality homecare. Value Proposition: Quick access, cost-effective, trusted care. Customer Benefits: Affordable, reliable, and personalized homecare made simple. The global home healthcare market, valued at USD 390.24 billion in 2023, is growing at a 7.96% CAGR due to aging populations and rising chronic diseases. The Indian market, valued at USD 8.8 billion in 2022, is expanding rapidly with a 19.29% CAGR.

Innovation & Scalability

Grandmama's innovation lies in its technology-driven, agency-free model that directly connects families with trusted caregivers, ensuring affordability, transparency, and efficiency. By leveraging AI-powered matching, automated processes, and a seamless user experience, Grandmama eliminates traditional intermediaries, reducing costs while maintaining high-quality care. Its scalability is driven by a growing network of vetted caregivers, localized market adaptation, and strategic partnerships. With expansion into India and other high-demand regions, Grandmama is positioned to disrupt the homecare industry globally, making quality care accessible while empowering caregivers with fair wages and career growth opportunities.

Traction & achievements

Grandmama has achieved establishing the largest network of over 10,000 vetted caregivers, providing coverage across the entire country. Over the past four years, we have helped more than 7,000 families find trusted homecare solutions, generating €27 million in salaries for our caregivers for 2023.

Team & Why Us

Grandmama is led by a dynamic, experienced team with deep expertise in healthcare, technology, and operations, committed to transforming the homecare industry. Our leadership includes professionals with backgrounds in healthtech, caregiving, AI-driven platforms, and global market expansion, ensuring a strategic approach to scaling the business. Why Us? Grandmama stands out with its agency-free, technology-driven model, providing direct, affordable, and high-quality homecare solutions. Unlike traditional agencies, we empower caregivers, ensure fair pay, and leverage AI for efficient matching, making care accessible globally. With proven success in Greece and upcoming expansion into other markets, we are redefining homecare at scale.

Funding Needs

We are looking for people who share the same vision as us. Money is the mean to elevate our product with tech, reach more people with marketing, and empower our team to execute the plan.