About

Our company “KEY Business Services & Innovations” has developed an innovative online travel platform offering personalized off the beaten track alternative tourism experiences focusing on culture, adventure and well-being. The new platform of our is branded K(eep) E(xploring) Y(our) WORLD | www.key-bsi.gr/world

Solution & Product

Our disruptive travel platform offers a solution to a structural problem and covers the perspective market gap. Our service will offer thousands of customers the means to experience alternative travels in Greece. They will be able to search, find and quickly chose online the ideal alternative theme and further customize travel experience based on various criteria and preferences. We plan to scale up our services by constantly adding new themes in our platform and developing API connectivity with our suppliers. Our multi-day experience packages are dynamically created with a smart management tool and can be viewed in a unique url, downloaded as .pdf file, while our future plan is to develop and present it in a mobile app. Customers can access their travel documents & communicate with their travel specialist via chat. We are currently offering 4 alternative tourism themes: Well-being, Fishing, Culture, Gastronomy and we plan to add three more by end 2022: Religion, Diving & Climbing

Innovation & Scalability

By leveraging smart technology tools and modern marketing techniques, our company offers a scalable product that is distributed through various channels and achieves a great competitive advantage over traditional travel agencies. We use strategic inbound marketing techniques in order to attract the right visitors and turn them into users and delighted customers. Our in-house content specialists are using state-of-the-art SEO and sophisticated marketing techniques and in order to increase the platform visibility & create high quality leads. a. Technological Innovation: We develop an online travel platform which can be used from travellers in order to search for the ideal themes based on various criteria (needs, personality, preferences) check live availability & complete the purchase online. When booking a multi-day trip, our clients have the opportunity to customize it 100%. Then, they receive access to their tailor-made trip itinerary, all documents & access to our travel specialists team via live chat. b. Product Innovation: We offer differentiated & unique travel services than the typical tourist packages, like gastronomy and wellness experiences inspired by Hippocrates. Our services go far beyond the massive touristy options. Whether someone buys a tour or multi day trip, each of our services is designed to engage them with the destination. The narration of each tour is carefully crafted to create interest & awareness. Customer service is personal & hassle-free

Traction & achievements

Since our company's launch in 2020, we were able to achieve formal partnerships with established companies like Toorbee and significantly increased the company's growth (turnover, users, clients). We have accommodated more than 1,600 travelers and over 10 companies & organizations so far In almost a year of operating this business model. We were also accepted as a full member of the European Cluster Collaboration Platform to support our work and network. We have signed a formal cooperation agreement with the National Museum of Contemporary Art Athens (EMST) to co-design and deliver our customers with a new thematic cultural tour in the Museum premises and combine it with exploring the surrounding rural areas. Finally we have applied to the EU ECO-TANDEM call for finding ways and encouraging traditional Tourism SMEs paired with Tourism (and non-Tourism) innovative startups and innovators, for a mutual benefit cooperation

Team & Why Us

Our growth plan is to lead and establish our service to both popular & off-the-beaten-path destinations in Greece, while our vision is to contribute significantly in expanding the tourism season in our local destination areas of interest. In order to achieve these goals, we need to select the appropriate partners/suppliers and create with them some amazing all-year round themed private tours & activities for our clients. This local knowledge will also allow us to include the new themes in our tailor-made trip proposals and combine them with new and existing destinations. ΚΕΥ|World platform is currently operating 4 themes in 4 destinations across the country and we aim to expand our services in more than 10 themes and 25 destinations (both mainland & islands) by the end of 2023. After expanding in our country, we will replicate our business model in more countries beginning with countries that are often combined with Greece from travellers visiting our country such as Cyprus, Spain and Italy. We will create partnerships with local companies and seasoned professionals in order to establish our presence with new themed tours & activities and of course tailored multi-day trips. Our services can also be provided via associated brands. A possible barrier for our growth potential in more countries is the lack of local knowledge and specific legislation issues. To overcome this barrier we will invest in experts that will conduct high quality market research in every target-country.

Funding Needs

Our current Funding Needs are estimated to 200.000 Euros for reaching our growth targets until the end of year 2023