About

Libra AI Τechnologies helps enterprises enjoy disruptive AI technologies and advanced Business Intelligence. Artificial intelligence (AI) is a strategic technology that allows digital automation development and offers significant benefits to businesses and society. Today, digital transformation using AI has been successfully implemented. Still, it remains a privilege of large companies mainly due to the need for specialized personnel in data science and data-driven marketing and the high cost of maintenance of computing resources and customized solutions. LIBRA AI technologies have proven, through large projects in Greece and abroad, that services and automation could be developed for SMEs based on the abundance of unused data already available in their online stores. For full-filling this important gap, our company is creating suitable tools for small businesses easily and automatically integrated into their existing infrastructure. Their use does not require specialized personnel. It will improve their access to Information and Communication Technologies to monitor their profitability and customer satisfaction.

Solution & Product

The pandemic emphasized the value of digital tools for the modernization of small and medium enterprises to their dynamic introduction into the digital market. Libra AI creates a new innovative product in MarTech (Marketing Technologies) that will give them access to opportunities that today are the prerogative only of large companies. It concerns the development of a self-service affordable AI-enabled platform accessible through simple subscription which provides 360o view of multichannel marketing campaigns’ performance, a crucial tool for in-house marketeers and small e-commerce companies owners to optimise their marketing campaigns and stand-out from the competition. The EMA (Explainable Marketing Analytics) platform will perform data analysis from online stores' sales, the automatic export of usable information on the client's characteristics, and the automatic optimization of actions to reduce their advertising costs, profitability, and customer satisfaction. Furthermore, it will be easily integrated into existing infrastructure, and its use will not require specialized personnel.

Innovation & Scalability

Our company will create an innovative product in Informatics, focusing mainly on the Marketing Technologies sector with significant benefits for the company and small businesses in Greece and abroad. Based on the goal of the project, its results are expected to contribute: 1. In the production of innovative AI tools for small businesses to enhance their competitiveness through the use of e-commerce, especially at this time during the COVID-19 pandemic 2. In the production of new knowledge about machine learning algorithms and AI models around online store data utilization to increase turnover. 3. The creation of new jobs for specialized scientists, both during the project and afterward (2 new engineers) for the company itself and dozens of new jobs that will arise in the cooperating companies through the development of their online stores. The company's competitiveness introduces a new innovative product in the European market and a highly dynamic sector. Typically, the size of this market amounts to 450 million euros in Europe per year. It is worth noting that in Greece, there is no similar competitive product. At the same time, at the European level, the competition is limited, and there is a possibility of development and expansion. We aim to create a complete product placed on the market immediately and fill a large gap by creating a suite of tools aimed at small businesses, which did not have this possibility.

Traction & achievements

Libra AI technologies already have many customers in the Greek market. Our company offers custom AI-enabled marketing analytics and business intelligence. Furthermore, it offers applied advanced AI and machine learning in real-life applications. Indicatively, We have developed the business intelligence and e-commerce analytics framework of Coffee Island. Moreover, we have contributed to the design and execution of the information retrieval in court decisions machine learning challenge organized by the National Bank of Greece. Libra AI technologies is involved in Horizon 2020 projects. We also participate in the research and innovation project Dig_IT, ID 869529, the innovation project PRELUDE, ID 958345 and the innovation project MASTERMINE, ID 101091895. In the former, we develop a Business intelligence system for the mining industry as an AI-enabled dashboard suite. This activity brings our expertise in BI for marketing and e-commerce to even broader markets.

Team & Why Us

Company’s Co-founders: Ph.D. Y. Kopsinis, CEO. He has worked as a senior researcher at the University of Edinburgh, UK. He has published more than 50 papers, and he has co-authored 3 book chapters. His work has received more than 1000 citations. He has worked on machine learning for more than 2 decades in several applications. Ph.D. A. Tsertou, Product manager. She worked as a Research Associate in the EPSRC funded FireGrid. She has significant software design experience in embedded systems, working in home and business CPEs (2007-2012). Since 2012, she works as a senior researcher and project manager, responsible for several FP7, H2020, and MED Research Project. She has been the technical coordinator of H2020/FP7 projects. Ph.D. A. Balomenos, CTO. He worked as a Researcher in National and European Projects, and he has published several papers in technical journals and conferences. He is interested in machine learning and AI-enabled business intelligence along with data engineering.

Funding Needs

LIBRA AI develops its Explainable Marketing Analytics software solution through self-funding. No external funding needs have been raised so far.