About

MACC (Mediterranean Agrofood Competence Center) delivers climate-smart precision agriculture for Mediterranean farms through an integrated “digital + physical” approach. Our core offering combines Smart-agro Genius (SAG) with FertiWool. SAG, our LoRaWAN-based decision platform, connects IoT field sensors with predictive analytics to deliver real-time irrigation and crop protection alerts via the Tagorun app, reducing water use by 30%. FertiWool champions the circular economy by upcycling local sheep wool into biodegradable pellets. Holding 3.5x their weight in water, they act as a natural sponge, gradually releasing moisture and nutrients to regenerate soil and reduce drought stress. We guarantee measurable ROI for farmers and agribusinesses through end-to-end deployment—field assessment, installation, and continuous support—bringing our "From Soil to Cell" vision to life.

Solution & Product

MACC tackles agricultural inefficiency and water stress through a closed-loop workflow combining digital intelligence with physical regeneration. Smart-agro Genius (SAG) is our LoRaWAN precision platform. Integrating IoT sensors (Moisture, EC, pH) with the Tagorun app's predictive AI, SAG replaces guesswork with automated alerts, proven to cut water use by 30% and chemicals by 20%. FertiWool is our circular-economy remedy. Upcycling sheep wool into biodegradable pellets, it acts as a natural soil sponge that retains 3.5x its weight in water and slow-releases nutrients for 6 months. The Synergy: SAG digitally monitors climate and soil conditions to pinpoint exact water-stress risks, while FertiWool physically buffers the soil against drought. This integrated stack maximizes yield impact, radically reduces waste, and bulletproofs Mediterranean farms against climate change.

Innovation & Scalability

MACC’s core innovation fuses digital intelligence with physical regeneration. Software alone cannot fix water-scarce Mediterranean soils. Our LoRaWAN-based Smart-agro Genius (SAG) uses IoT and predictive AI to automate irrigation and prevent disease, slashing water use by 30% and chemicals by 20%. We pair this with FertiWool, a circular-economy breakthrough upcycling sheep wool into biodegradable pellets that retain 3.5x their weight in water. This "digital + physical" stack guarantees rapid scaling and high retention. SAG operates as a high-margin SaaS, expanding via partner networks and agronomist playbooks. FertiWool scales physically through decentralized livestock cooperatives. By providing both the digital diagnosis and the physical cure, MACC creates a compounding revenue model that software-only competitors cannot match, actively driving our "From Soil to Cell" vision.

Traction & achievements

MACC has accelerated from R&D to proven commercial traction. Deploying our LoRaWAN-based SAG platform across 15 diverse Greek farm pilots, we validated a 30% drop in water use, 20% fewer chemicals, and a 15% boost in yield quality, delivering first-season ROI. Concurrently, we scaled our circular economy remedy, FertiWool. Partnering with livestock cooperatives like Proud Farm, we expanded from pilot testing to an active 100-ton production pipeline. Our commercial momentum is surging: backed by 48 strategic partners and our certified ENoLL Living Lab status, we are engaging cooperatives representing over 2,500 farmers. These milestones prove product readiness, validate real market demand, and secure a scalable go-to-market pathway to realize our holistic "From Soil to Cell" vision.

Team & Why Us

MACC fuses commercial execution with scientific rigor. Led by CEO Dr. M. Katharakis and COO G. Kapellaki, our ecosystem is scientifically anchored by Prof. E. Koudoumas, backed by a specialized EU Programs team accelerating strategic funding. Why Us: We don’t just sell software; we engineer outcomes. As an ENoLL-certified Living Lab, we provide end-to-end deployment—physically installing sensors, training users, and offering continuous support, ensuring adoption even in low-digital-skill environments. Growth Strategy: We scale rapidly through our "Quadruple Helix" network of 48 partners. Our compounding revenue model converts successful pilots into long-term contracts. By expanding our premium Living Lab network to 100 active farmers by 2026 and securing massive B2B cooperative deals, we aren't just an agritech vendor; we are scaling the "From Soil to Cell" revolution across the Mediterranean.

Funding Needs

We are raising funds to scale our "From Soil to Cell" ecosystem across the Mediterranean. Use of funds: (1) Tech Enhancement: Upgrade our LoRaWAN-based SAG platform's predictive AI to seamlessly support 100+ active Living Lab farmers. (2) Go-to-Market: Deploy regional sales teams and leverage our 48-partner Quadruple Helix network to convert pilots into high-margin SaaS subscriptions and recurring AFQ certifications. (3) Circular Capacity: Automate our FertiWool production lines to secure our 100-ton pipeline and supply major cooperative contracts. (4) Working Capital: Finance sensor inventory and smooth seasonal agricultural cash flows. Post-funding milestones: Secure massive B2B cooperative deals, exponentially grow our SaaS and consumable revenue streams, and expand into priority Mediterranean markets while preserving hands-on field support.