About

Any person that takes cares of one or more pets, is responsible for his/her pet nutrition. In order to take care of your pet's diet, one needs to purchase at a regural basis his/her pet's food. Most commonly (over 85% in Greek Market based on statista.com) dry pet food is fed to dogs and cats. Decision of purchase is usually made one time while frequence of purchase may be 1 or even 2 times per month at some cases for a lifetime period (up to 14 years) (large breed dogs, many pets, etc.). Moreover, dry pet food usually weights above 5kg per bag (usually around 15kg for a medium sized-dog) and it is a hussle to carry it around from the pet store. Finally, pet owners are seldom aware of their pet's specific nutritional needs, which vary according to life stage, size, bree type and many more factors that one cannot be aware of

Solution & Product

Mojestik is the first Greek Super Premium pet food brand that offers a subscription system, delivering pet food direclty to the end customer without having to visit a pet store. Mojestik offers tailored feeding solution according to each pet's size, weight, age and makes sure to notify you once you are running low on food. This way you may no longer worry about buying pet food again since Mojestik takes care of delivering it to you, notifying you when your pet's food is about to finish, and provides you with a tailored solution. You only need to decide once your feeding partner (Mojestik) and then we take care of the rest

Innovation & Scalability

We are offering a channel innovation in a traditional market. We use technology (internet, algorythms) in order to identify pet owners needs and offer tailored solutions that are being delivered direclty to the end customer. Our business is a Direct-To-Consumer-Subscription-Model type of company. We collect data about pet size, location, nutriotional habits and we suggest daily diet. We are the only brand offering this solution in the Greek Market and one of the few that do so internationally. We also have the competitive advantage of gathering pet data based on location and watch nutritional statistics based on breeds, sizes, ages within our customer base. This offers us the advantage of getting to know the needs first-hand and being able to respond to them quickly. Our existing competitors that use traditional channels do not have all this client information since their end customer has no contact point with them besides their reseller (Pet Shop)

Traction & achievements

Revenue growth in 2020 by +46% compared to 2019 We have been recognized with 2 prestigious awards - Stelios Philantropic Foundation Award for Young Entrepreneur in Greece in 2019 - NBG Seeds Inovation Competition Award in 2020. We have been a profitable business since 2019 and we managed to do so with no external funds. We have over 7.500 active subscribers across Greece

Team & Why Us

The company was founded by Ilias Pantelakis and George Chatzopoulos. George developed our subsription platform and the algorythm that decides subsription details based on dog/cat needs. George has his own development company (www.stonewave.net) with a vast number of clients and project (PAOKTV, PAOTV, Intrakat, and others). Ilias has a Business and Marketing background toghether with some experience in the Greek Startup ecosystem. Prior to the establishment of Mojestik, Ilias was working for Henkel (FMCG Multinational) and led the Marketing Department at the launch of the first Greek Smartphone at MLS (MLS Innovation). He then left to co-found www.dealingers.com, a reverse-auction platform that raised Angel Funding and did not manage to establish itself in the Silicon Valley. He then returned in Greece when he started working on Mojestik.

Funding Needs

Seeking funding of close to €500Κ in order to further establish the brand in the Greek market and plan international expansion. Funds will be used for Sales Reps, Infrastracture, Product Development, Marketing