About

New Generation Hotelier is the first Greek company to design and manufacture AI-powered robotic solutions exclusively for the hospitality industry. Founded by experienced hoteliers who deeply understood the sector’s challenges — staff shortages, rising operational costs, linguistic diversity, and the demand for speed, consistency, and sustainable operation, NGH was built to redefine the future of hospitality. Today, NGH delivers the most complete ecosystem of robotic and AI-driven solutions for every hotel department: reception, concierge, room service, service, cleaning, and soon housekeeping. Our solutions operate autonomously or in support of hotel teams, 24/7, offering multilingual capability in over 110 languages and ensuring premium guest service across all segments. Through flexible acquisition models, purchase or rental (Robotics-as-a-Service) — we make advanced technology accessible to hotels of every size, from boutique properties to large resorts. NGH collaborates with leading organizations and industry partners, accelerating the adoption of robotics in hospitality and strengthening the competitiveness of the Greek tourism sector. Our next milestone is the development of remotely operated robotic solutions that can be controlled by individuals with mobility impairments, creating new pathways to employment and social inclusion. We are building the next generation of hospitality, smarter, more efficient, and more human-centered.

Solution & Product

New Generation Hotelier delivers a complete ecosystem of robotic and AI-powered solutions designed to enhance every core department of a modern hotel. Through our in-house technologies, complemented by selected solutions from trusted partners, we provide fully integrated applications for reception, service, room service, food & beverage operations, and housekeeping, creating a unified, high-performance operational environment. Today, we offer the most advanced AI-powered digital receptionist in the Greek market, fully connected to hotel PMS systems and built to manage daily front-desk operations with precision, speed, and consistency. Our solutions operate either autonomously or alongside hotel staff, reducing operational costs and freeing human resources to focus on what matters most: delivering exceptional guest experiences. With flexible delivery models, available for purchase or rental through Robot-as-a-Service, we adapt to the needs of hotels of any size, capacity, or operational type. Our vision is to provide hoteliers with a fully integrated, technologically mature ecosystem of robotic solutions that boosts efficiency, elevates service quality, and supports a more sustainable and competitive next-generation hospitality model.

Innovation & Scalability

New Generation Hotelier introduces a new hospitality paradigm by combining artificial intelligence, automation technologies, and robotic solutions that support every critical hotel department. Our innovation lies in a modular ecosystem: proprietary solutions—such as the most advanced AI-powered digital receptionist in the Greek market—seamlessly integrate with specialized robotic systems provided by certified partners, enabling complete coverage across reception, service, room service, F&B, and housekeeping. Our architecture is fully scalable, leveraging cloud infrastructure, continuous AI-training, and rapid integration of new robotic technologies. At the same time, we are developing tele-operation capabilities that allow certain robotic solutions to be operated by individuals with mobility impairments, creating real employment opportunities and promoting social inclusion. Our Robot-as-a-Service model accelerates adoption even for smaller hotels, while international scaling is enabled through PMS compatibility and flexible deployment. With a roadmap to 2027 for a full hospitality-focused robotic ecosystem, NGH is building a highly scalable, globally relevant platform with strong technological differentiation.

Traction & achievements

Marketing-oriented, polished, consistent with your facts New Generation Hotelier has already developed 7+ applied solutions across key hotel departments, including reception, F&B and housekeeping — offering practical, high-impact tools that address real operational needs. In November 2025, we launched our first three Sales Departments in Crete, Athens and Kos, accelerating our expansion and bringing our technology closer to hotel operators across Greece. Our work has been recognised with two consecutive Gold Awards as Best Greek AI System Suppliers (2024 & 2025), highlighting both our innovation and market relevance. We are also part of the 8th Cycle of CapsuleT, the official hospitality accelerator of the Hellenic Chamber of Hotels and an active member of SETE, reinforcing our strategic position within the Greek tourism ecosystem. These achievements mark the beginning of our scale-up journey and demonstrate the growing trust of the industry in our vision for next-generation hospitality.

Team & Why Us

New Generation Hotelier was created by hospitality professionals who understand hotel needs from the inside. Founder & CEO Alexandros Zafeiropoulos, awarded “Greek Hospitality Rising Star”, brings over 25 years of leadership experience and deep knowledge of the sector’s real challenges. Alongside him, NGH collaborates with a specialized external team across product development, AI, software engineering, quality control, sales, and technical integration. The team includes Maria Papaconstantinou (Product Development), Yiannis Alexiou (Software Development & AI), George Theodoropoulos (Quality & Certification), as well as technical integrators, sales experts and AI researchers such as Spyridon Ermidis, Maria Ralli, Michalis Aerakis, Michalis Papailias, Andi Tsallai and Manolis Kritikos. Our strength lies in merging hospitality expertise with advanced technology: frontline hotel experience combined with AI/ML, software, operations, quality and sales. Each collaborator is selected for their specialization, offering NGH flexibility, speed and access to top-tier market knowledge. What sets us apart is that we design solutions for real operational needs. From our first digital receptionist to the robotic solutions we develop today, we create technology that works, performs and scales fast. We are a company built by hoteliers, tourism executives and technology experts, committed to shaping the hospitality sector of the next decade.

Funding Needs

New Generation Hotelier is currently at a stage where its operating model is fully sustainable and on a clear growth trajectory. With 7+ completed applications across key hotel departments, strong industry partnerships, multiple awards, and active sales teams in Crete, Athens, and Kos, we have already proven that robotic hospitality is a real, mature and scalable market. What we are seeking now is not “funding to survive,” but a strategic partnership that will allow us to accelerate our commercial expansion. Specifically, we aim to: 1.Strengthen our sales network in Greece and enter new international markets. 2.Expand our rental fleet (Robot-as-a-Service) to serve a larger number of hotels and increase recurring revenue. 3.Scale our production to reduce unit costs and speed up delivery times. This investment does not fill a gap — it unlocks potential: it allows us to multiply the market we already serve, cover significantly more hotels, and accelerate a transformation that is already underway — the technological evolution of hospitality. Simply put, NGH is ready to scale. The right partner will enable us to move much faster in a market that is emerging right now.