About

Founders, entrepreneurs and bigger organisations have a challenge in the current global environment, keeping and retaining the best talent and keeping up with the cash flow that talent needs. We believe that companies have a duty to treat all stakeholders fairly. Growing companies are struggling to keep their cap-table clean, becoming a more significant issue when trying to grow through fundraising, which can be cumbersome, and may throw investors off. We at OptIn know very well how difficult and challenging it is to grow a company alone. With our solutions, that issue is eliminated as we transform the way businesses grow by sharing ownership with key team talent, which drives the company's performance and keeping your cap-table digitalised and clean. We think ownership, team members and investors differently, and with the new era of shared ownership through share options, we came to revolutionise your view as well. Togetherness is the new way to align your mission with your people and the rest of the stakeholders.

Solution & Product

Our platform has 3 stages. 1st stage, we digitalise the equity and automate everything around share issuance and share options. But also provide each stakeholder with a bespoke dashboard view of their portfolio and the ability to see how it grows. Also, we built an educational program for the option holders. We will automate even the complex valuation process with our sophisticated algorithms (AI later stage) based on the revenue, fund round, industry, general market etc. (benchmarking tool) We are solving the illiquidity problem with the second and third stages: 2nd stage, With a live secondary marketplace (we call it a stock market for private companies), where we make it easy and secure for companies to share their success and growth with all types of investors. 3rd stage, the OptIn Fund platform will bring a community of investors (OptIn included) next to the option holders with vested options and will provide non-recourse finance and get the upside once the company exits.

Innovation & Scalability

Our competitive advantage firstly is that we will offer the whole experience to the users, meaning to the business by automating everything around equity and share options, and being more flexible than others in the industry, with the bespoke share option scheme to the needs of each business. But also, we will provide the opportunity to the employees/early investors or the business itself to liquidate, especially with the current market where the companies take longer to go for IPO. Most importantly, we will be the industry leader in automating the valuation of private companies with sophisticated algorithms and move to AI calculation at a later stage. That will give people a better assurance of the secondary market and increase the already historic high 2021 interest in the secondary market. In the EU, the restrictions on share transfers can be a burden for a few, but with our automated process, we overcome that burden and complexities, and we can move to a live secondary market. Lastly, equity builders leave the options on the table as they do not have the cash to exercise; with our OptIn Fund, we will bring a community of investors (including OptIn) that they compete to fund the vested options with non- recourse finance, and they will have a return on an exit or the secondary market.

Traction & achievements

We have established a partnership with 2 accountancy practices; they are keeping their more prominent clients equity digitalised. But also their clients have discounts on our Saas product; hence they introduced us to some of their clients for the share options module. We are also in talks with VC to make a partnership in the EU. They have a pre-requisite for their portfolio to provide Share Options to their employees. That is a sound proof of concept but also considerable potential for a new revenue stream and good brand awareness. Nevertheless, despite our platform being in Live Beta and not advertised yet, we have seen a warm increase in our leads, and we are negotiating with a few companies, from startups to well-established companies that make over €40mil per year and have over 400 employees. Also, we were among the finalists in the Envolve Entrepreneurship Award Greece 2022. We entered one of Greece's most successful business accelerator programs, EGG.

Team & Why Us

Our team consists of very experienced in their field individuals, with over 10 years of experience each. We understand the legal and mechanics around share options and equity. We help you make sharing equity with your talent as simple, automated and transparent as possible through our platform. We are currently growing in terms of clients as well as hiring.

Funding Needs

OptIn is looking for a funding with the following needs in mind: - Technology (63% fund allocation) Go to market Finalise OptIn SaaS Launch OptIn Marketplace Launch OptIn Fund platform - Marketing (27% fund allocation) Increase our brand marketing Brand positioning and awareness Increasing demand generation - Sales (10% fund allocation) Partnerships with lawyers, accountants, VCs Build the investors community