About

PaperGo has been dealing with loyalty and marketing analytics with custom made tools since its inception. We are developing custom software used by our clients to create meaningful loyalty and marketing experiences. This process resulted in a significant customer base from a variety of sectors, such as Fintech, Martech, Retail, Banking, Insurance etc. Our customers take advantage of our platform and our state-of-the-art expertise to make personalized marketing, promote new products, augment new business, and analyze their data. Our platform uses artificial intelligence (AI) and advanced analytics to extract insights of the specific characteristics of every customer and adapts the marketing policy accordingly. PaperGo creates data driven tools for large and small businesses with an eye for usability and user experience, empowering decision makers.

Solution & Product

Our tools can be easily integrated into existing ecommerce solutions. The aim is to analyze data from sales, use them to drive loyalty schemes and export exploitable information. Automatic optimization helps to maximize conversion rates, increase the rate of returning customers and reduce advertising costs. The use of this product by an SME allows: ·Creation and optimization of loyalty schemes based on physical and digital experiences. ·Continuous improvement of knowledge for the customer such as, obtaining market data, creating profiles and detecting useful buying preferences automatically for targeted advertising actions and optimizing the proposed product. ·Automatic analysis and identification of customers with the aim of segmenting the advertising expenditure. ·Forecast future behaviors and preferences aimed at increasing cross/upselling. ·Statistically comprehensive analysis and evaluation of advertising spending on different channels to optimize KPIs and ROAS on each channel.

Innovation & Scalability

PaperGo will focus mostly on Loyalty and Marketing Technologies creating a product that will help small businesses in Greece and abroad to grow and be more competitive. We expect to create new jobs for data scientists, developers and blockchain engineers both during the project and afterward. State of the art machine learning and blockchain technologies along with a high expertise on tailor made solutions can give PaperGo a competitive advantage. By introducing a new innovative product in the European market and a sector with extremely high dynamics we increase the competitiveness of our customers. Typically, the size of this market amounts to 450 million euros in Europe per year. In European level the competition is limited, and there is a possibility of development and expansion. The pandemic era gave a boost on digital experiences and ecommerce loyalty schemes will become a commodity in the years to come.

Traction & achievements

PaperGo focuses on the production of three individual products in the IT sector. The first product concerns smart loyalty cards with integrated NFC circuits. This product passed the design stage and is available in the market. Smart cards include state-of-the-art communication and presentation solutions for large companies to use with their customers. The second product is the mobile application platform for retail and loyalty. This platform is already on market and can be customized for our client's product and needs. The third activity concerns the design of marketing and analytics solutions with an eye on direct and performance digital marketing with the combination of loyalty data based on our previous products. The goal of the company in the next period is to combine all these solutions into a single tool and penetrate the European and US markets.

Team & Why Us

Company’s Co-founders: Nikolaos Kostopoulos: He studied Computer Engineering and Informatics on the University of Patras and then worked as a senior Software Engineer in multiple projects in Greece and abroad. Following the next years, he co-founded PaperGo in Patras to capitalize his experience on software solutions and create a greater impact on the loyalty ecosystem. He has deep understanding on IT technologies, software development and team leadership. Panagiotis Panagiotopoulos: He studied Visual Communication on the University of the Arts London. He has an extended experience in the marketing field through his career as a managing director for over 15 years in Future Format, a fast-growing printing business. While being in that position he understood that technology will be a significant factor of our future so he Co-founded PaperGo to bring his experience on physical marketing to digital space.

Funding Needs

Our funding needs will be uploaded in the next few days.