About

The fashion industry is one of the most polluting sectors globally, consuming vast resources like water and energy while generating significant carbon emissions and textile waste. Simultaneously, the rising prices of luxury fashion items make them increasingly inaccessible to a wider audience. Consumers today seek more sustainable, affordable, and conscious shopping options, but the lack of trustworthy platforms that guarantee authenticity and product quality remains a significant obstacle. Additionally, the fast fashion cycle accelerates resource exploitation, making the need for a circular fashion economy more urgent than ever. Pop Nouvelle addresses these challenges by combining sustainability, technology, and luxury fashion resale.

Solution & Product

Pop Nouvelle is an online secondhand luxury fashion marketplace offering an authentic, secure, and sustainable shopping experience. Users can buy and sell high-quality, authentic luxury fashion items at prices up to 80% lower than retail. Through our Authenticated Shipping service, products undergo rigorous checks using AI tools and quality control to ensure authenticity and condition.In addition to user-listed items, we've partnered with leading secondhand luxury suppliers worldwide, sourcing exclusive, high-demand products from Europe, Asia, and the US. These carefully selected pieces are presented to our customers in a curated and appealing way, enhancing their shopping experience. Our Personal Shopping service also helps customers source exclusive items.By extending the lifecycle of luxury products, Pop Nouvelle not only makes sustainable luxury more accessible but also actively contributes to reducing the fashion industry's environmental footprint and promoting a circular economy.

Innovation & Scalability

Pop Nouvelle will revolutionise the secondhand luxury shopping experience through technological innovation and a customer-centric approach. Our Authenticated Shipping service ensures every product is verified for authenticity and quality using AI-powered tools and quality control building trust in a market often hindered by counterfeit concerns. We leverage partnerships with professional secondhand sellers worldwide, sourcing exclusive luxury items from Europe, Asia, and America, to offer customers a curated and diverse selection of products. Our Personal Shopping service enhances the experience by helping clients find rare and sought-after items. We will also integrate AI-driven features to make listing uploads seamless, minimising effort for sellers. Additionally, we will design a personal digital closet, where users can manage their luxury items, track their value in the secondhand market, and view their wardrobe as an investment portfolio. Pop Nouvelle operates in the rapidly expanding secondhand market, projected to nearly double by 2027, reaching $350 billion. Our scalable online marketplace model allows us to add more users, expand product categories, and increase revenue without significant additional infrastructure. Additionally, our partnerships with global secondhand suppliers enable us to source a diverse inventory, catering to a growing demand for exclusive, high-quality items without keeping stock.

Traction & achievements

Key early achievements include: Platform Launch: Successfully launched our online marketplace, providing a seamless experience for buying and selling secondhand luxury items. Authenticated Shipping Service: Rolled out a trusted service for product authentication and quality control, addressing consumer concerns from day one. Early Customer Interest: Attracted initial users and engaged with sellers and buyers, creating a growing pipeline of high-quality listings. Global Partnerships: Established connections with international suppliers to source premium secondhand luxury products. Marketing Efforts: Initiated social media campaigns and influencer collaborations to build brand awareness and reach our target audience. Sales: We have achieved our initial sales showing there is a big market opportunity. These milestones set the stage for scaling operations in Greece and expanding into new markets, while positioning Pop Nouvelle as a future leader in sustainable luxury.

Team & Why Us

The Pop Nouvelle team combines extensive expertise in business management,fashion, and e-commerce, built through academic excellence and professional experience. Anna, CEO, holds a degree in Finance from the Athens University of Economics and Business and a Master’s in Management from LSE. She led e-commerce and marketing in the family business, Marasil & Mandarino, a leader in children’s clothing. At Pop Nouvelle, she oversees technology and marketing. Sofia, COO, graduated in Economics from the University of Athens and earned a Master’s in Management at NYU. She worked in global fashion companies in the US and later specialized in retail,franchise, and exports in the family firm.At Pop Nouvelle, she leads international partnerships, sourcing, and operations. Having worked together in their family business for 9 years, they developed a deep understanding of business operations, enabling them to build a robust foundation for Pop Nouvelle and position the company for sustainable growth.

Funding Needs

We are seeking funding to accelerate Pop Nouvelle’s growth and increase brand awareness. Our goal is to expand our user base, enhance our marketing efforts, and solidify our position as the leading secondhand luxury fashion marketplace in the region. With additional funding, we aim to invest in targeted advertising, influencer collaborations, and strategic partnerships to make Pop Nouvelle known and trusted by more consumers, faster.