About

At Project Parenting, we believe that raising a child doesn’t come with a manual — but it should come with a village. We created the first holistic e-learning platform for parents in Greece to meet a simple yet urgent need: real, trustworthy, human-centered guidance for one of the most important roles in life. Parenting today is complex, full of contradictions and noise. We cut through that noise by offering a safe, inclusive space where parents can learn, grow, and connect — not through judgment, but through knowledge and support. Our content isn’t just about how to “do things right.” It’s about helping each parent find their own way, with empathy and science side by side. We work with 50+ professionals across psychology, education, health, nutrition, and play — all brought together in a single platform, accessible on your time and your terms. With webinars, video series, articles, and eBooks, we empower parents at every stage — from first questions to major milestones. Project Parenting is more than a platform. It’s a movement to redefine parenthood, challenge outdated stereotypes, and give every child the chance to grow up in a home built on love, respect, and understanding. Because when we support parents, we shape the future — one family at a time.

Solution & Product

Project Parenting offers a unique, holistic solution to a global need: supporting parents through accessible, expert-led, emotionally safe education. It is the first e-learning subscription platform in Greece designed specifically for parents, tackling their biggest challenges—lack of reliable information, time constraints, and parental guilt. With over 1,200 pieces of expert-created content including video series, eBooks, webinars, and articles, the platform empowers parents to grow both as caregivers and individuals. Built on a dual B2B and B2C model, Project Parenting provides services directly to families via subscriptions and creatively packaged educational tools, while simultaneously collaborating with companies, HR departments, and independent professionals through branded partnerships, expert marketplace bookings, and corporate parenting programs. Parents access structured, evidence-based content from 120+ certified professionals covering all stages of childhood, from breastfeeding and play to emotional intelligence and teen communication. What sets the platform apart is its interdisciplinary approach, its strong emotional branding, and the integration of modern parenting values like positive discipline and attachment theory. It’s not just about parenting skills—it’s about changing the narrative on what it means to be a parent today.

Innovation & Scalability

Project Parenting is the first holistic e-learning platform for parents in Greece, combining education, emotional support, and access to experts in a single subscription-based model. Its core innovation lies in transforming valid, science-backed parenting knowledge—traditionally scattered across books, blogs, and seminars—into a structured, affordable, and emotionally safe digital experience. Unlike platforms that offer isolated courses, Project Parenting curates interdisciplinary content from 120+ certified professionals, tailored to the real-life needs of parents across all child development stages. Its unique value lies in offering guilt-free, expert-led content based on attachment theory, positive parenting, and empathy. Scalability is embedded in its dual B2C and B2B model. The digital nature of the platform allows subscriber growth without proportional cost increase. At the same time, B2B partnerships with companies and experts offer high-margin, replicable services such as branded content, HR parenting programs, and expert booking. With a strong brand, growing subscriber base, and proven traction in both consumer and corporate segments, Project Parenting is now ready to expand into new markets. Its model is fully adaptable—by localizing content and expert networks—making it a scalable solution for global parenting education needs.

Traction & achievements

Since its launch in 2020, Project Parenting has demonstrated strong traction and consistent growth across both B2C and B2B channels. On the B2C side, the platform has attracted over 4,500 subscribers, with a 82% retention rate and an average subscription duration of 9 months. It has produced more than 1,600 educational content pieces (videos, eBooks, webinars, articles) and engages over 200,000 parents monthly across its channels. On the B2B side, Project Parenting has built a network of 50+ active experts. It has collaborated with more than 100 companies (e.g. Vodafone, Qualco, Kotsovolos, Publi) for HR wellness programs, branded webinars, and Parents’ Schools, receiving the award for Best HR Activity. Revenue has grown from €17K in 2020 to over €300K in 2024. With a strong emotional brand, interdisciplinary expert network, and rapidly expanding audience, Project Parenting is positioned as the leading digital hub for parental education in Greece and a scalable model for international expansion.

Team & Why Us

Project Parenting is led by a purpose-driven team with deep expertise in parenting education, business development, and content creation. Founder & CEO Marina Arplia brings a unique blend of strategic vision and emotional insight, having built the platform from the ground up with a mission to empower parents and break harmful stereotypes. She was recognized in Forbes 30 Under 30 for her impact. The team includes professionals with experience in marketing, content strategy, partnerships, and product development. Key advisors include Marios Stavropoulos (Founder of Softomotive) and leading parenting experts like Fotini Meletaki and Oly Patsoura, who ensure scientific accuracy and emotional depth in the content. Our strength lies in our interdisciplinary approach and in the trust we’ve built among both parents and professionals. Over 50 certified experts actively contribute to the platform, co-creating content and participating in webinars, articles, and eBooks. Why us? Because we’re not just building a product we’re building a movement. We’ve already proven product-market fit, achieved high retention rates, and created a powerful brand that speaks to the heart of modern parenthood. Our model is scalable, our community is growing fast, and our mission resonates globally. We are the first and largest holistic parenting platform in Greece and we’re ready to bring this innovation to the world.

Funding Needs

At this stage, Project Parenting is not seeking a specific funding amount. Instead, we are looking for strategic partners who share our vision and can help us scale internationally. With a proven model in Greece, strong traction in both B2C and B2B, and a powerful brand in parenting education, our next goal is to bring Project Parenting to new markets — starting with English-speaking countries and expanding across Europe. We are especially interested in partnerships that can support: Localization of content and expert networks in new regions Market entry strategy and go-to-market support Technology development to enhance personalization and scalability Brand positioning and visibility in the international landscape We believe that with the right allies, Project Parenting can become the leading parenting education platform in Europe — and beyond. If you're passionate about transforming the future of families, we’d love to explore how we can grow together.