About

According to a recent survey, 46% of Europeans do not exercise at all during the week, mostly due to lack of efficient motivation. Overall, physical inactivity was associated with numerous diseases such as 42% higher risk of diabetes, 24% higher risk of coronary heart disease and 16% increased, increased stress levels, risk of stroke, obesity and lower quality of life in general. Additionally, a significant part of intra-city mobility could be done on foot, or by bicycle and a combination of means of public transportation. Nevertheless, habits, inertia and lack of motivation lead many citizens to use a private vehicle, even though, in many cases this is actually more costly and slower, while the overall result is increased traffic and pollution.

Solution & Product

Run4more is a mobile application, in which users can track and record their physical activity and be rewarded with points for it. These points can be redeemed in partner companies by winning gift cards, discounts and special offers Run4more, rewards activity such as walking, cycling, running, not only as an exercise, but as means of mobility in general, such as going to work, the supermarket or just any destination. We give our users proper effective incentives, in order to take the first step towards a shift in their everyday routine that could significantly improve their health and living conditions. More importantly, R4M is not another fitness, or running App. It is an incentives’ mechanism that aims to impact the majority of the population. Our goal is to create, a playful and engaging app to manage and maintain effective internal and external, financial, and non-financial incentives towards a physically active way of life, on a daily basis, for everyone.

Innovation & Scalability

We create a reward program for fitness behavior that targets all mobile users. In contrast to fitness Apps, R4M focuses on providing incentives for everyone. We provide to our customers a large audience to promote their products, services, or exclusive offers. The App is designed so that ads are always present at dedicated tabs, offering scalable mobile advertising. By creating a community of people around the philosophy “move to earn”, we capture a potentially very large audience that all brands are looking to engage with, but it is costly to do so at scale via traditional advertising means. Additionally, we are developing machine learning algorithms to suggest the most suitable offers for our users’ profiles, while at the same time adjusting our offers value and difficulty, to help them increase and maintain their physical activity. By gathering a large amount of data from the activity of our users, we will be able to identify the type of ads that perform better per industry, as well as various clusters of target groups for our customers. By aggregating and analyzing data from activity trackers and the existing running apps we offer a whole new layer of value to brands and help them understand user behavior. We become a marketing tool for brands to understand how they could market and create new products for their target audience.

Traction & achievements

Live in the Play Store since February 2022, with more than 1500 downloads. Live in the App Store since May 2022, with more than 400 downloads. More than 25 customers (B2B) with an acquisition rate of over 50%. Collaboration with AB Vassilopoulos and Nestle during the 1st Demo Challenge (June 2022). First revenue from Jacobs Douwe Egberts Hellas, Internal Challenge (November - December 2022) First Green Proof of Concept with 7 partners through "Go Green Around the City" Challenge (December 2022). Partnership with the leading e-pharmacy Pharmacy Discount (December 2022). Second Green Proof of Concept with AB & Nestle through "Go Green to the Super Market" Challenge (February 2023). Interest from AIA, Intale, Bayer, Coffee Island, TheSuperDrinks and Alter Life Gyms. Members of ΣΕΚΕΕ since 2021. Exhibitors at MWC 2022 at Barcelona in the 4 Years From Νow sector with more than 400 people interested in our booth and more than 30 registered appointments during the Congress. Anti Bugging team with more than 40 loyal users "unknown" to the founding team. Early-stage discussions with Angel investor from London.

Team & Why Us

Our team is solid, consisting of young people with ambition and passion for innovative projects. Our vision is to promote a healthier and more physically active way of life. Our founding members, Socrates and Vasilis are serial entrepreneurs with skills and expertise that could be handy for the App in Question, they are experts business administration, in physical exercise effectiveness and motivation, and own jointly two different sports companies. They were recently awarded by Forbes 30under30. Ioannis is an experienced software and web developer and Thanasis specializes in Statistics, Machine Learning and Finance while also teaching in the university data analysis with python. All together combine deep analytical and out of the box thinking which helps to adapt in time to the new conditions. The core of the team lacks someone with knowledge of digital marketing and we filling this gap with the collaboration with external partners as well as with the continuous training of Vasilis in this field. At the end of 2022 we started our collaboration with a new software engineer with knowledge of Mobile & Backend development who helped us build two new functions on our own, without the intervention of the IT company we work with. In Q2 2023 we plan to grow our company by starting discussions with an angel investor specializing in sales and with our external marketing partner.

Funding Needs

At this moment we are entering the stage of generating our first revenues. We are trying to professionalize our processes and increase the rate of communication with the market as there is interest that we cannot meet. We have already started with in-house development but we want to increase the pace. We are looking for €20,000 that will help us create a significant traction to claim a pre-seed round of €200,000 in the end of 2023.