About

Digitise the First Mile of the grocery consumer journey, leveraging the latest AI/GenAI technologies. Despite rapid digitization of the Last Mile of the grocery consumer journey (see delivery apps, Dark stores, etc), most consumers still prefer pen and paper lists, as well as visits to the actual retailers of their choice. However, they suffer from lack of information of relevant offers (not spam), coupons, product availability and price comparison, spend & savings analytics and benchmarking, as well as nutrition and sustainability information (emerging consumer trends, as shown by our market research). At the same time, Retailers and Brands need more detailed information (and more importantly ahead of the time of purchase), in order to influence consumer behaviour. In addition, traditional retailers are threatened by the Dark Stores revolution and lack of real customer loyalty.

Solution & Product

A digital, AI/genAI assistant for every household, that will provide simplicity and convenience in the every day shopping lists, while becoming a powerful consumer behaviour analysis and early awareness tool for Brands and Retailers providing data analytics, consumer behavior and purchase intent in real-time. Close the loop between first and last mile by integrating with popular delivery solutions.

Innovation & Scalability

Scalability will come by the usage of the Big Data we will be collecting around consumer behaviour (from identified need, to search, to recorded wish to acceptance or not of recommendations, to actual shopping completion), which will allow us to draw conclusions that go above our active users installed base (and become the "Google of Grocery shopping"). Furthermore, we will provide self-service management and easy onboarding tools for Brands and Supermarkets, in order to streamline revenue operations.

Traction & achievements

- Live platform and consumer app with several thousand downloads in Google Play and app store - Acquired first b2b paying customers - Paid consumer surveys for target market segments in Greece - Continuous (automated) collection of consumer and b2b user feedback and prioritization of app improvements - Funding of 250k euros from angel investors around the world (available to fund the development), achieving a valuation of 2.5 million euros. - Received government Grant (ESPA) 150k euros. - Angel investors presence to support business development and expansion in the following countries: United States, Germany, United Kingdom, India, Brazil, Spain, Italy, United Arab Emirates

Team & Why Us

International team with years of diverse experience in application development and growth, AI and big data, marketing and the FMCG industry, both in local as well as multinational markets. Based on our detailed and quantified business plan, we expect exponential user growth as we convince more and more consumers to "go digital", by being user centric and "more convenient than pen&paper". Once a critical mass of Retailers and Brands join, we expect user growth to accelerate.

Funding Needs

Currently optimizing the MVP launched mid 2024, with the aim of going to a pre-seed/seed round within 2025, aiming at a higher valuation and a strategic partner to support further growth in Greece (pilot country) and expansion in two of the next priority countries where we have a presence. The additional funding will be used to enhance our platform based on the data we are accumulating, automate onboarding and B2B customer management as well as business development.