About

Stinporta.gr is an online platform/marketplace designed to revolutionize grocery shopping. It is specifically designed to cover the needs of the market and with its unique architecture aims to make grocery shopping easier than ever through online ordering and delivery to the customer's doorstep. In today's fast-paced world, customers are turning more and more online to cover their day-to-day needs. Lack of time, transportation, or extreme circumstances like the current pandemic and health problems force customers to find solutions that will save them time and effort without compromising on quality which remains the most important factor when doing grocery shopping. At the same time, most local stores like greengrocers, butcheries, fish markets, delicatessens, and stores with organic, traditional, and special diet products lack proper online presence and/or do not have functional e-shops, struggle to compete in the new reality and reach out to this relatively new and fast-growing clientele. From enhancing the sales procedure to covering even the most special customer needs, stinporta.gr is designed to fill this gap and offer users a unique shopping experience allowing them to easily find products from numerous stores, select the preferred payment method, and the exact time when the products will be delivered to their doorstep, in less than a minute.

Solution & Product

Unlike its competitors Stinporta.gr is specifically and strategically designed to cover the needs of the retail food market. Grocery stores that have been traditionally operating offline and might struggle against the competition (e.g. big super market chains) now have an easy, reliable and affordable way to effectively promote their products and receive orders online. This allows them to expand their clientele and thus increase their turnover. These unique characteristics allow the platform to easily expand and become an attracitive online marketplace with hundreds of shops and thousands of every day and specialised products. At the same time, end-users are able to easily find, order, and have delivered food (or other) products of high quality from their favorite or newly discovered stores in order to cover their needs. These include specialized products that are hard to find in the supermarkets, products offered directly from producers or producing companies, and products to cover their need for a special diet. The result is a personalised seamless shopping experience that provides convenience but also confidence and trust to both retailers and end-users.

Innovation & Scalability

Stinporta.gr is an innovative, intuitive, and highly adaptable platform that has zero requirements for specialized technology infrastructure by the collaborating partners. This has been a driving force towards a rapid expansion and a highly competitive advantage. These assets and the platform’s customer-oriented design are also two of the pillars for its success. End-users can place their order 24/7, select instant or scheduled (up to 7 days) delivery, while being able to customize their order in terms of quantity and share specific requirements with regards to non-packaged products ( e.g. meat, delicacies etc.) In terms of design, the centralized products management architecture is one of the platform’s biggest assets. It leads to high quality content & gives us the possibility to offer extended filtering & a data-driven experience and maintain and utilize extended customer preferences data. Special algorithms will take advantage of these data in order to provide a personalized user experience, enhance the platform’s usability, speed up the ordering process and provide unique product suggestions. Our own delivery fleet is also expected to be deployed soon so that we can fully handle and ensure the quality of each order. This will allow us to introduce an innovative smart cart service giving users the possibility to order simultaneously from multiple stores while at the same time making it possible for us to pick up goods from stores and get them shipped around the country.

Traction & achievements

The MVP was initially launched in May 2020 and the first official version of Stinporta.gr was launched in July 2020. During the first 6 months of the platform's operation, we achieved an average of 83% Month over Month growth. As of May 2020, the platform already has over 1000 total registered users and about 90 collaborating stores covering the three major cities of Crete and the metropolitan area of Thessaloniki. Despite the budget constraints and the low brand recognition of a new online platform and service (especially against well-known competitive brands), stinporta.gr has already managed to overcome most of the well-known online competitive platforms mainly because of its unique, innovative design, its market orientation, our exclusive partnerships and the platform's high user retention.

Team & Why Us

Co-founders: Stelios Smaragdakis - CEO, the visionary behind the project, responsible for market research, marketing, overall control, and strategy design while developing the platform's front-end interface. Giorgos Keramitzoglou - CTO, the platform's architecture designer and lead developer. Filippos Liandrakis - COO, responsible for cooperation management. Our experience and expertise combined with hard work and dedication has lead us to build an innovative system which has already gained the trust of both customers and partners. Despite the tight budget, we have successfully managed to overcome major competitive companies, while constantly introducing new features and designing the platform's expansion. Our growth plans include expansion to other big Greek cities and eventually the whole country utilising the lessons learned from previous efforts and existing collaborations. The introduction of the smart cart, products' shipping and further personalisations in combination with an increase in our userbase will create new revenue sources. Moreover, on top of the grocery market, the platform can be opened up to serve new markets such as pet stores, cosmetics stores, pharmacies, and more. Its scope can be also easily expanded in order to cover business transactions (B2B) revolutionizing their supply chain. Finally, the platform and the business logic can be applied to markets outside Greece.

Funding Needs

At this stage the company will benefit from a seed investment of 500K EUR. The amount will be invested to cover the needs for highly qualified personnel, speed up the platform's geographical expansion, invest in brand building and marketing and assist in the fast development of new services.