About

Any companies need to sell more by acquiring new customers and by pushing the existing ones to spend more. This why they invest heavily on loyalty schemes that attract customers and reward them . The problem is that not all customers sing in and most of those that sign in , rarely use it. So they do not meet their main objective for revenue generation as well as this leads to several issues related to the costs of their loyalty schemes like how to keep the operating / redeem costs low and how to unleash money from the liabilities while increasing members satisfaction. On the other side, a typical consumer joins several loyalty schemes , collects points , but forgets to use them or considers the perks offered by the loyalty scheme issuer, not attractive As a result a huge investment with limited results

Solution & Product

Our solution allows users to use free money that that already have in their hands but can't use them . At the same time , brings new customers and more transactions to the companies that operate loyalty schemes and are members of the wadata network The product is a loyalty digital wallet where consumers connect all their loyalty cards and have several alternatives on hot to use their loyalty points . This flexibility is based on points conversion functionality that the wadata wallet offers and allows users to convert their points to a digital coin, called wadata coin. The user can use this coin either to activate vouchers that allows special discounts or prices to the network , or to use it directly as an alternative means of payment . Last but not least users can use it to make donation in a series of NGOs that are part of wadata network

Innovation & Scalability

The originality of this idea is that the loyalty points are stored in a single digital wallet and these points can be exchanged and used as a digital currency . To do so we have implemented a calculations mechanism for the conversion that takes in consideration both business parameters as well as specific characteristics of the loyalty schemes Regarding scalability , the product can be initiated in more countries easily , since it also allows points conversion between schemes that are active in different countries . The onboarding process is relatively simple and doesn't need any special change to the IT infrastructure of the client

Traction & achievements

Wadata has early traction so far. 20 SMEs are on board as well as 4 NGOs

Team & Why Us

We truly believe that only deep knowledge of an industry can help someone to identify a problem or a gap as well as to create ideas on how to solve this . Both of us have extensive experience in the customer loyalty and customer engagement solutions industry combined with a strong business and marketing background - Andrew Galanis has been working as experienced Customer success lead and Consulting practice lead (CRM , Customer loyalty & CX SaaS solutions) for more than 15 years - Chris Papandropoulos is a Data-driven CMO using growth marketing to build customer loyalty and bring ideas to life. Has more than 12 years of experience in the customer loyalty industry and significant experience in product development The team also incudes an experienced CTO and three persons that are responsible for Business Development and social media

Funding Needs

We have a detailed plan on how to develop both the product and sales . 1) R&D - Advanced Product recommendation algorithm (AI) - Users profiling algorithm (AI) - Elastic search - Users mobile app (includes geolocation services and push notifications) - SMEs mobile app (coins acceptance and voucher validation) - Geolocation / proximity marketing - Smart APIs with e-commerce sites and CRM platforms - Integration with payment solution - Digital currency and e-ID implementation 2. Marketing split in 4 target - countries - Digital ads - PR - Offline ads 3. Human resources - Customer success managers - Developers - Business development managers