About

wappier was founded in 2015 by a team of tech and mobile marketing veterans aspiring to bring a revolution to the mobile and digital ecosystem. Customer engagement and machine learning run in our DNA. Our exec team goes back to 2000, running revenue management and optimization programs for some of the largest carriers and brands around the world. Fast forward to the present, wappier is now a team of 90, investing with 2/3 of the company in data science and engineering to make our mission thrive. Our mission: Transforming the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation. By analyzing more than 3 billion data points per day, millions of users are being exposed to wappier technology, which tracks, models, predicts, and influences each consumer’s behavior by delivering individual next best action recommendations in real-time.

Solution & Product

wappier’s platform offers an automated loyalty solution that improves engagement and retention, a pricing optimization engine to maximize revenue, and other 1:1 marketing campaigns and tactics to optimize the entire post-acquisition consumer journey. Whether there is a game, or an e-commerce app, publishers need to be able to understand who their users are. Doing this for millions of users in a real-time and personalized way is complex. Based on these deep insights, wappier’s Intelligent Revenue Management Platform helps app and game developers engage deeper with their users and incentivize their behavior towards their KPIs. Also, wapppier's machine learning based data visualization engine identifies critical consumer behavioral patterns out of billions of data facts and enables app developers to better understand their users by finding answers to questions they didn’t know they should be asking.

Innovation & Scalability

wappier offers a native, dynamic, and personalized Loyalty Automation Software that creates loyalty programs, seamless with gameplay, that reward users for coming back more often, being loyal, spending more. AI is used to model and predict user behavior to compute the right reward for the right user at the optimal time avoiding churn and increasing LTV. In relation to Pricing Optimization wappier uses advanced machine learning and predictive econometric models resulting to real-time and 1-1 basis pricing optimization. Regarding ML-Based Data Visualization, wappier machine learning based data visualization engine, identifies critical consumer behavioral patterns out of billions of data facts and enables app developers to better understand their users with the use of descriptive, predictive and prescriptive analytics.

Traction & achievements

wappier within less than 2 years time has managed to secure contracts with major players in the game app environment (Zynga, Scopely, Jam City, Wooga). We expect contracts and clientele to expand in 2021 so that we deliver our services to more clients which will help us grow in terms not only revenue but also headcount.

Team & Why Us

wappier targets customers all around the world as the clientele comprises game studios from all over the world with estimated revenue generated from their clients of $73.6b as of 2020 - this number showed increase by 21% from 2019 and doubled over the last 3 years. Based on game ecosystem reports, this number is expected to double within the next years, so possibilities for growth appear to be endless. Also new products are in the pipeline which target not only to game studios but also other verticals such as consulting companies, e-commerce and retail. Barrier to the above growth seems to be the attraction of competent personnel from the domestic market and especially to engineering and computer science related positions. Should we able to attract and hire the required personnel, this will boost the progress of the platform development as well as the execution of the signed contracts which will bring value to our clients and help us grow further.

Funding Needs

wappier, through customer growth resulting in revenue increase and management monitoring of expenditure and cash flows, has managed to perform on positive cash flow basis. However, accelerated growth, led by product development and continuous increasing customer contracts and needs, can only be met by external funding, which helps the company go to the next level and not miss business opportunities which ultimately lead to success.