About

The average woman wears only 29% of the clothes in her wardrobe. 75% of the clothes she bought are worn less than 3 times, and 46% of women have at least one item that has never been used. At the same time, the prices of premium fashion brands that every woman dreams to wear are high, and the main alternative of fast fashion leads to high production, high pollution, and high waste. The fashion industry accounts for 5% of global CO2 emissions. Knowing this environmental impact of the fashion industry, it became our mission to make it more sustainable, enabled by conscious and empowered people, and open for all with high quality to feel their best. So, our aim is to make fashion rental a new norm in Greece and cultivate a culture of more sustainable and circular consumption. Wardrobly is the platform to rent premium designer fashion for your occasions.

Solution & Product

Wardrobly is a fashion rental service that empowers people to rent premium clothes & accessories for affordable prices in an easy and eco-friendly way. We provide to our customers: •Fashion Freedom to explore different styles, and outfits and try new trends. •Save money and wardrobe space with the easy way to rent via our online endless wardrobe of designer items. •Convenience and guarantees as we provide dry-cleaning, insurance for damages, and fitting guarantees. •Sustainable consumption, as being part of a circular model, that enhances the behavior change of consumers in our community. Customers browse our online wardrobe to find the perfect Greek and International designer items they desire. With our booking system, they rent for a period of 4 or 8 days. It’s that simple. The price includes: •Shipping at their door & free returns •Damage Insurance •Professional dry-cleaning After the rental, they can review and rate their experience and upload photos wearing the item, so being part of our community

Innovation & Scalability

Wardrobly is a platform at the intersection of Fashion, Technology, and Logistics. With our quality supply network and key partnerships (dry-cleaners, logistics partners) we provide a new innovative circular, more sustainable, and affordable model to consume fashion in Greece. We are on a mission to make the fashion industry sustainable. We know from our smart customers that once they try rental, they become fans. We are going to scale by combining our technology with our growth tactics using Smart Online Marketing, Expanding Collection, and Operational Excellence. We aim at the Greek market, as well as at the expansion in SE Europe which is a greenfield. The goal of our platform is to create a local sharing community with top logistics services (reverse logistics) and make partnerships with top Greek and international designers, retailers, dry-cleaners, and shipping companies to expand. Our diversification is to specialize, additionally in the travel/tourism industry which is a huge market in Greece (travel luggage-less), by making partnerships with hotels, and boutique hotels, to rent to their guests.

Traction & achievements

Having started in 2020, during quarantine, as an idea, we participated in different accelerators and competitions in Greece and abroad, which helped us to validate the idea and work on the business model. •DEFINE Paris Fashion Tech Bootcamp (Feb 2020) •Praksis BCC 13th cycle participant (Mar 2020 - Jun 2020) •GreenTech Challenge by ESU NTUA (Dec 2020), Top 10 Finalists Innovation Idea •NBG Seeds Virtual Bootcamp 2021 (Jan 2021 - Apr 2021), won one of the NBG awards as a top finalist •MITEF Startup Competition 2021 Semi-finalist (Feb 2021 - May 2021) •European Startup Universe Greece Program (March 2022 - April 2022) In October 2021, Wardrobly and the founder were featured in Forbes 30 under 30 Greece list for 2022. In January 2022, we incorporated. We launched a beta version in Spring-Summer 2022. From May to September 2022: •4000+ followers on social media •20000+ visitors to our website •1000€+ revenue from 20 initial rentals •47 listings, dresses, and bags, with over 5700€ market value •Partnership with 3 fashion influencers in Greece with over 300k followers •150 potential customers/newsletter subscribers on the website •Key partnerships with photography studio (expert in fashion products), professional dry cleaners in Athens, and logistics partners.

Team & Why Us

Sotirios Zaires: Founder & Managing Director | Electrical & Computer Engineer NTUA | Forbes 30 Under 30 Greece 2022 Combining business & tech skills while managing tight budgets through the initial stages of development as an enthusiast for the sustainability concept and luxury management. Dimitrios Zaires: Advisor/Early Investor & Operations | Exec. MSc in Logistics & SCM & MBA | PMI Young Professional Award Winner 2020, CMILT, MCIPS (Chartered), cESLog, PMI-RMP, Lt Logistics Officer 9+ years A highly experienced Chartered Supply Chain & Logistics Officer, with strong European Regional Experience and International studies working for the Hellenic Army & NATO. Has significant experience in successfully leading Supply Chain & Warehouse Operations as well as transformation projects across the supply chain to subsidize the global SCs. Member BoD Onassis Scholars Association. Hiring/Partnering with: Digital Marketing Specialist, Fashion Editor/Consultant

Funding Needs

We are bootstrapped until now with personal funds. We have developed the 1st version of our website, launched a pilot to validate the idea and make our first sales with early adopters. We are seeking 100000€ early 2023 to implement our go-to-market strategy and: •Expand our collection (>150 pieces) and add more sizes and styles •Make 500 transactions •Grow our customer base and social media followers - Tell every woman in Greece about fashion rental We are changing the way women consume fashion in Greece! Join the rental revolution!