About

Welby is a mobile-first operating system for service businesses, enabling owners to manage bookings, payments, invoicing, staff, customer relationships, and daily operations entirely from a standard tablet or even their smartphone. By combining business management, embedded payments, pre-payments, refunds, real-time fiscal compliance, and smart AI-assisted integrations into a single platform, Welby eliminates the need for legacy fiscal hardware, cash registers, printers, paper consumables, and fragmented software solutions. Through direct integration with Greek tax infrastructure (AADE), businesses can operate fully compliant and paperless in real time using commercial off-the-shelf devices instead of expensive specialized equipment. Unlike vertical-specific solutions, Welby automatically adapts during onboarding to multiple industries including beauty, fitness, wellness, healthcare, hospitality, and technical services, giving businesses access to one unified marketplace and scalable digital infrastructure. The company’s long-term vision is to become the operational backbone and AI-powered availability network for service businesses across Europe.

Solution & Product

Welby replaces fragmented legacy software and expensive fiscal hardware with a unified, mobile-first platform that allows service businesses to operate fully digitally and compliantly from a standard smartphone or tablet. The platform combines appointment scheduling, CRM, staff management, embedded payments, invoicing, pre-payments, refunds, online booking, automated reminders, and real-time fiscal compliance through direct AADE integration. Businesses can accept payments, issue fully paperless receipts, and manage operations without cash registers, printers, or multiple third-party systems. Through intelligent onboarding and AI-assisted integrations, Welby automatically adapts its workflows to different industries including beauty, fitness, wellness, healthcare, hospitality, and technical services. At the same time, businesses gain visibility within one unified marketplace and future AI-powered discovery network, creating a scalable digital infrastructure layer for service commerce.

Innovation & Scalability

Welby’s innovation lies in transforming complex business operations and fiscal compliance into a simple mobile-first experience accessible from a standard smartphone or tablet. Unlike traditional solutions that require multiple vendors, specialized hardware, lengthy installations, and technical setup, Welby combines bookings, payments, invoicing, real-time AADE fiscal compliance, CRM, and operational management into one unified platform. Its intelligent onboarding and AI-assisted integrations automatically adapt the software to each business vertical, enabling businesses to become operational within minutes instead of weeks. Welby is designed as a highly scalable DIY self-service platform for users with zero technical knowledge. Business owners can independently set up, customize, and operate their entire business without IT teams, consultants, or physical infrastructure. This significantly reduces onboarding friction and customer acquisition costs while enabling rapid expansion across multiple industries and international markets. The platform’s cross-vertical architecture and unified marketplace model create strong network effects and position Welby as scalable digital infrastructure for service commerce.

Traction & achievements

Welby has achieved strong early-market validation by addressing a major operational and compliance gap that traditional providers failed to solve. The platform has quickly become a no-brainer solution for newly established service businesses with almost 100% success rate in adoption due to its ability to replace costly fiscal hardware, reduce setup complexity, and allow businesses to become operational within hours instead of weeks. The company has successfully onboarded businesses across multiple industries, validating its cross-vertical architecture and proving demand beyond a single niche market. Early users actively utilize Welby as their primary operational infrastructure, managing bookings, payments, invoicing, and daily business activity entirely through the platform. Welby has also established strategic integrations with payment and fiscal compliance providers, positioning the company at the intersection of SaaS, fintech, and digital compliance infrastructure. The company is currently experiencing strong inbound interest driven by increasing market demand for mobile-first, compliant, and paperless business operations.

Team & Why Us

Welby is led by a highly complementary founding team with proven experience in engineering, operations, product development, and scaling technology-driven businesses. Founder & CEO Vasileios Antoniadis is a robotics-specialized mechanical engineer with extensive international experience managing large-scale engineering and operational projects. Prior to Welby, he served in leadership roles including Head of Engineering and Operations at a globally leading company in its sector, overseeing complex technical execution, product development, manufacturing coordination, and international project delivery for high-profile clients and organizations. His background combines deep technical expertise with hands-on operational execution, enabling Welby to bridge advanced infrastructure with simple real-world usability. Michael Sfictos brings significant experience from some of Greece’s most successful technology scale-ups, including Beat (acquired and evolved into Free Now) and Blueground, both internationally recognized for their rapid growth and operational excellence. His expertise spans product strategy, user experience, platform scalability, and growth-focused technology execution, with direct exposure to building products used at international scale. Together, the founders combine proven engineering leadership, operational execution, and product scalability expertise, creating a uniquely strong foundation for building globally scalable digital infrastructure for service businesses

Funding Needs

Welby has already completed the most critical phase of product development, with a fully operational platform actively used by businesses across multiple industries. Early traction and strong market feedback have validated the company’s vision of replacing fragmented and overly complex legacy systems with one unified and simplistic operating system for service businesses. Beyond its initial SME target market, Welby has already attracted interest and traction from significantly larger organizations, validating both the scalability of the infrastructure and its broader market applicability. The funding will primarily support commercial expansion and market penetration, with approximately 70% allocated to sales, marketing, strategic partnerships, and customer acquisition initiatives to accelerate growth and establish market leadership. The remaining 30% will be invested in product infrastructure, platform scalability, AI-assisted optimizations, and continuous enhancement of the user experience. The objective is to rapidly scale Welby’s presence in Greece, prepare the platform for international expansion and the broader European digital compliance market, and establish Welby as the leading platform and first thought of consumers whenever they want to discover and book a service.