About

The company is addressing the corporate market, particularly in the advertising, media-buying, e-commerce and affiliate marketing space. The above-mentioned business clients need a flexible, cost-effective solution that will allow them to manage their online advertising budgets and spending in the best possible way. The Xaru platform offers two distinct modules: The ‘Xaru Cards’ program is addressing a gap in the market, where most of the similar programs fail to serve the corporate customer efficiently, as they were designed for individual customers’ needs. The second module – ‘Xaru Exchange’ is serving the on-ramp and off-ramp crypto-to-fiat (and vice-versa) swap operations. This module is essential for the future of payments, as cryptocurrencies adoption and regulation are progressing. ‘Xaru Exchange’ is a module that allows both individual and corporate clients to perform operations with popular crypto stablecoins, in a fully compliant and transparent way

Solution & Product

The Xaru platform fetaures two distinct modules: ‘Xaru Cards’ and ‘Xaru Exchange’ ‘Xaru Cards’ is primarily addressing corporate clients in the advertising/marketing industry. One of the main pain points of such companies is to manage multiple accounts across many ad platforms (Google, Facebook, Microsoft, TikTok etc.). Each account has to be tied to a payment method. And that is where ‘Xaru Cards’ come in. With a single master account, the agencies can issue an unlimited number of virtual (and physical) cards, assign them to their media buyers, set spending limits, configure multiple access rights. Our platform offers detailed analytics for spending optimization. On another note, ‘Xaru Exchange’ is a module that allows individuals and corporate customers to issue a virtual IBAN and virtual assets wallet, swap between fiat and crypto, spend or withdraw their money. While there is a number of exchange/swap services for individuals, the corporate market remains underserved – an opportunity for Xaru

Innovation & Scalability

Our vision at Xaru is to leverage technology to secure a seamless user-centric experience with tangible benefits for our customers. By developing a mix of embedded finance and decentralized finance solution, both under the umbrella of Xaru brand (EUIPO trademark number 018915416), we are making one step further to roll-out an enhanced offering to the stakeholders of the target market. We are boarding the fintech train, which is, by definition, an innovative technological realm with an unprecedented scalability potential. What makes us stand out from the competition is a clear focus on serving a particular market segment and making sure that our solution ticks all the boxes and removes all the pain points these companies and entrepreneurs have experienced. The unique value proposition is the ‘umbrella’ concept, which allows our customers to manage securely their fiat and crypto assets in the same platform, all in compliance with the EU regulations. The project was meticulously crafted by marketers, for marketers. Our dual expertise in both marketing and development grants us a distinctive insight into market demands. This deep-rooted understanding stems from our firsthand experience, ensuring that we align closely with the evolving needs of fellow marketers

Traction & achievements

The company was established in November of 2022. It is clearly a startup venture, to which the team of the contributors has dedicated and invested a lot of personal time and resources, in order to be able to roll-out a product that will have the potential to become their primary entrepreneurial venture. So far we have managed to: •Build the IT Systems/DevOps infrastructure •Design the solution prototype (UX/UI) •Develop the backend logic of the platform •Acquire the PCI DSS certification – an international standard for the payments industry •Search, identify, successfully complete the Due Diligence procedures and sign contracts with major 3rd party providers, upon whose infrastructure our solution is being built on via API integrations •Integrate with 2 third party providers; 3rd integration is being completed by end of Q4 2023 •Roll-out the web application of Xaru Exchange for individuals – now live at https://exchange.xaru.io •iOS native app release for Xaru Exchange - https://apps.apple.com/dk/app/xaru/id6464309858 The roadmap for Q2 2024 is to: •Launch the beta version of Xaru cards upon completing the last integration with the IBAN/cards solution provider •Add the corporate layer (KYB) to the crypto exchange solution (currently supporting only individuals) •Roll-out branded physical cards for the crypto exchange solution

Team & Why Us

Konstantinos Charalampidis – CEO Konstantinos Paraskevopoulos – Co-founder and CTO Alexandros Boumpouridis – Co-founder and UI/UX Director We are building a diversified fintech product in order to be able to mitigate any risks related to market conditions, fluctuations, regulatory or any other type of factors that can threaten the revenues of the company. Based on reliable forecasts, the revenues of e-commerce and advertising market are expected to keep growing in the years to come. These forecasts also support the assumption that the pool of potential customers for the solutions offered by Xaru is similarly going to keep growing. In terms of growth potential, we have mapped two distinct directions. The first one being the geographical expansion, by gradually offering the same, compliant solution for companies and individuals outside the EU. The second one, is the introduction of new platform features (i.e. expense management, neo-banking and other) that could allow Xaru to enter untapped markets

Funding Needs

Starting from the day of company establishment in late 2022, all expenses have been self-funded. However, as the product development progresses, the expenses to sustain the infrastructure and the 3rd party BaaS providers fees are growing as well. In order for Xaru to remain operational until turning cash flow positive, an initial investment of up to 500k EUR is required. The funding will be used to cover operational expenses, add resources and expertise mainly to the tech/delivery team and support marketing needs which are essential to push the product beyond the early adoption phase.