About

Vehicles, drivers, and energy stations are ingredients of everyday life in all in all developed countries in the world. Based on the above, a business opportunity is formulating that addresses both end-user and energy station. This business venture is all about bridging drivers with energy/fuel stations by establish a win-win relationship for all parties, the drivers, the partners and us. The notion is that with a triangular business model, we are selling in both parties what the need to enhance the driving experience, make their life easier, get lower prices for fuel-products and on the other hand make partners business profitable. Through an intelligent central system this Marketplace for Energy/Fuel Station, could be applied to a wide range of countries and its target audience. Therefore, a different strategy should be employed to address each type / segment of energy stations: from an independent station to a chain. Our competition spans into two directions that has been located and analyze below mainly on activities that target the drivers, with various platform offering applications and businesses that surround the energy stations, by offering discount schemes, loyalty, etc. In the future, this notion allows to unlock other possibilities and participate to other vehicle related business sections.

Solution & Product

Energy market, as well as the facts makes us anticipate that this market will continue to grow incorporating new forms of energy sources, vehicles, and business opportunities. The energy market besides its size, introduces offering diversity when addressing retail customers in terms of products, pricing, side-products, and services. Observing any energy delivery station, i.e. fuel/petrol stations, customers are offered > fuel/energy of some form, i.e. petrol, diesel, gas, electricity > market products, ranging from basic car accessories to anything you may find in a supermarket plus, fresh products > services, that may include car-washing, rest areas, snack-bars, etc. just to name a few These markets - energy stations, have based their business around re-fueling vehicles, while selling other types of products and services to > increase their revenue > differentiate their offering from their competitors > act as a one-stop-shop, for a range of products and services Many energy stations are already addressing the above, by delivering various flavours of offerings and mixtures of the above. Chains try to unify their offering throughout their branches, or in many cases they attempt to tailor based on locality, season, customer base, etc. Further, they try to focus on services that require a more personal and humane touch; factor that affects sales and customer loyalty significantly

Innovation & Scalability

we see a business opportunity formulating that addresses both end-user and energy station: End-users need to find services tailored to what they are looking for, and energy stations trying to expand their business. This business venture is all about bridging end-users with energy stations that are willing to share a small portion of their margin in exchange to get promoted and improving visibility, reputation and above all increase in profit. To achieve this, information, promotions, offers, and service suitability based on driver preferences can only delivered to them through a mobile phone application. This business, which we like to address as “Yiufi”, will require the introduction of a new software platform, the Yiufi Platform, that will act as the primary tool for achieving all the above. This business / initiative to work and become successful requires that o energy station can see value and potential by joining as customers o drivers, or end-users also get value by enjoying o tailored promotions and offers, based on their profile, behavior, and preferences o lower prices when purchasing re-fueling, purchasing goods and services, pre-order fuels o the calculated choice based on energy station prices, rating, range of services and service speed

Traction & achievements

The presented study takes into consideration both markets, the Greek and UK. Research has been performed in both countries, identifying the need for a product / platform with the capabilities described previously. Based on our input, as well as better knowledge of the market, it has been decided to deploy his solution Greece first, and gradually to other countries. The Greek market comprises over 5500 petrol stations and a few hundreds of charging points that increase rapidly. > Marketing campaign before launch the App > Launch the App with Phases 1-2 > Launch the Website (platform) > Follow and analyze the feedback from users > Customer service and support > The developers will keep working the next Phase 3 all the above have been done. Next phases are on track > Seek for Forecourt Controllers as Partners or get to know the technology > If don’t make Partners hire personnel to build the console Platform > Seek for Payment Providers as Partners > Prepare the Phase area 4-5

Team & Why Us

Yiufi was inspired by its founding members Katerina, Ioannis and Harry; they have all put a lot of brainstorming, business planning, and hard work to bring the notion of Yiufi to a complete business proposal. Besides the founding members, yiufi has several associate members that are part of the team and help in the technical implementation of the project. The yiufi team is gradually growing and as the project gains traction, it will have to be enlarged. So far, the project has been developed by the founding members as well as associates that have stake in this initiative. Our intention is to invite more associates and of course to accelerate additional members will have to join. Our approach is to build a well-integrated team of the founders and associates that we can rely on. Ioannis is the co-founder and a coordinator of the Business model. Working as an individual businessman over 10 years. Aikaterini is the co-founder of the vision and literally the architect. She is over 15 years in the construction and design industry and lately in the fashion technology and wearables. Harry is a technology enthusiast and drives the implementation aspects of the yiufi platform. He has a lot of experience on delivering IT projects, acting as a digital solution architect. Professionally is has worked for over 15 years in the industry, mostly with cutting edge projects and technologies.

Funding Needs

This project requires a huge budget in a time line that we believe to be sustainable and profitable. An organization with a lot of moving parts is seeking not only the funding but the partners as well to support it. Our business is model is based on collaborations and partnerships Splitting the project in phase we can manage to control our expenses and the profit accordingly. The project will move step by step and our aim is to create the network with a minimum potentiality to seek funding. We offer and share stokes from our business in order to sky rocket this vision. Partners will share from their side collaboration or funds to be a part of this vision. The Yiufi funds the initiation of the project with 180.000 euros in order to execute the first phase of the marketplace and build the network.